Revamp TheSoolCompany Website for Superior UX
Budget: $8 – $15 USD
Website Redesign Brief for The Sool Company
1. Company Information
- Company Name: The Sool Company
- Industry: Korean traditional alcohol (sool) education, experiences, and consulting
- Services and Products:
1. Sool experiences (tastings, visits, tourism)
2. Classes and education about sool (including brewing classes), both online and offline.
3. Import/export services for quality soju and sool to global markets
4. Commercial brewing equipment
5. Private tours around Sool in Korea
6. Private label brewing service for tailored sool products
- Mission: To introduce and promote Korean alcohol culture to the global market
- Location: HQ in Korea and office in Europe
2. Website Goals and Objectives
- Improve user experience and navigation to help visitors easily find and understand our range of services
- Showcase our diverse product and service range more effectively, preventing visitors from getting lost on the website
- Maintain the current design aesthetic while optimizing the structure and information architecture
- Increase bookings for classes and events
- Generate more leads for B2B services (consulting, private label brewing, etc.)
- Educate visitors about Korean alcohol culture and history
- Enhance the presentation of our educational services and unique experiences
Key Performance Indicators (KPIs):
- Increase in class and event bookings
- Growth in inquiries for B2B services
- Improved user engagement metrics (time on site, pages per session)
- Reduction in bounce rate, especially on service pages
3. Target Audience
1. Tourists
- Casual visitors to Korea
- Interested in experiencing Korean alcohol culture
- Looking for activities like tasting tours and introductory brewing classes
2. Enthusiasts
- People with a keen interest in Sool
- May have background in fermentation or knowledge of other traditional alcohols (e.g., sake)
- Seeking both casual experiences and advanced classes/resources
3. B2B Clients
- Primarily based outside of Korea
- Interested in doing business with Sool in their home countries
- Include retailers, importers, bars, and restaurants
- Looking for information on import/export services, consulting, and private label brewing
4. Other Stakeholders (Secondary)
- Media representatives
- Potential partners (e.g., Korean breweries)
- While not the main visitors, they are important for business growth and visibility
4. Desired Features and Functionality
Primary Focus:
1. Improved Navigation
- Clear, intuitive menu structure to guide different user types (tourists, enthusiasts, B2B clients) to relevant information
- Prominent call-to-action buttons for booking classes/events and contacting for business inquiries
2. Enhanced Booking System
- Streamlined, user-friendly interface for class and event reservations
- Clear visibility of available experiences and their details
3. Optimized Contact Forms
- Separate forms for general inquiries and business leads
- Form fields that help qualify leads and direct them to the appropriate team member
4. Mobile Responsiveness
- Ensure all features work seamlessly on both desktop and mobile devices
Secondary Features (to be maintained/improved):
- Interactive product and service catalog
- High-quality imagery showcasing experiences and products
- Blog or news section (lower priority)
- Social media integration
Areas for Professional Consultation:
- Potential separation of B2B website from other activities (best practice recommendations)
- Implementation of personalized user journeys for different audience segments
- Specific features for B2B clients
Note: The website restructure should prioritize funneling visitors towards booking classes/events or submitting business inquiries. Other sections, while important, are secondary to these main goals.
5. Content Organization and Structure
- Reorganize existing content to improve navigation and user experience
- Prepare structure for potential future content additions
- Maintain focus on English content with simplified Korean version
- Evaluate and optimize current content categories:
- Company information
- Service descriptions (classes, experiences, B2B services)
- Product information
- Educational resources about Korean alcohol
- Customer testimonials and reviews (if applicable)
Areas for Professional Consultation:
- Recommendations for new sections or content categories to better showcase services
- Strategies for presenting diverse service offerings clearly and concisely
- Best practices for structuring content to support both casual visitors and B2B clients
- Advice on balancing informational content with call-to-action elements
Note: The Sool Company will handle content creation in-house. The focus of this project is on improving content organization and user pathways.
Additional Notes
- The current website (http://v2.thesoolcompany.com/) will serve as the base for improvements in functionality and content organization.
- The existing design will be maintained, with focus on improving navigation and user experience.
- We are open to creative suggestions that align with our goal of promoting Korean alcohol culture and increasing bookings/leads.
1. Company Information
- Company Name: The Sool Company
- Industry: Korean traditional alcohol (sool) education, experiences, and consulting
- Services and Products:
1. Sool experiences (tastings, visits, tourism)
2. Classes and education about sool (including brewing classes), both online and offline.
3. Import/export services for quality soju and sool to global markets
4. Commercial brewing equipment
5. Private tours around Sool in Korea
6. Private label brewing service for tailored sool products
- Mission: To introduce and promote Korean alcohol culture to the global market
- Location: HQ in Korea and office in Europe
2. Website Goals and Objectives
- Improve user experience and navigation to help visitors easily find and understand our range of services
- Showcase our diverse product and service range more effectively, preventing visitors from getting lost on the website
- Maintain the current design aesthetic while optimizing the structure and information architecture
- Increase bookings for classes and events
- Generate more leads for B2B services (consulting, private label brewing, etc.)
- Educate visitors about Korean alcohol culture and history
- Enhance the presentation of our educational services and unique experiences
Key Performance Indicators (KPIs):
- Increase in class and event bookings
- Growth in inquiries for B2B services
- Improved user engagement metrics (time on site, pages per session)
- Reduction in bounce rate, especially on service pages
3. Target Audience
1. Tourists
- Casual visitors to Korea
- Interested in experiencing Korean alcohol culture
- Looking for activities like tasting tours and introductory brewing classes
2. Enthusiasts
- People with a keen interest in Sool
- May have background in fermentation or knowledge of other traditional alcohols (e.g., sake)
- Seeking both casual experiences and advanced classes/resources
3. B2B Clients
- Primarily based outside of Korea
- Interested in doing business with Sool in their home countries
- Include retailers, importers, bars, and restaurants
- Looking for information on import/export services, consulting, and private label brewing
4. Other Stakeholders (Secondary)
- Media representatives
- Potential partners (e.g., Korean breweries)
- While not the main visitors, they are important for business growth and visibility
4. Desired Features and Functionality
Primary Focus:
1. Improved Navigation
- Clear, intuitive menu structure to guide different user types (tourists, enthusiasts, B2B clients) to relevant information
- Prominent call-to-action buttons for booking classes/events and contacting for business inquiries
2. Enhanced Booking System
- Streamlined, user-friendly interface for class and event reservations
- Clear visibility of available experiences and their details
3. Optimized Contact Forms
- Separate forms for general inquiries and business leads
- Form fields that help qualify leads and direct them to the appropriate team member
4. Mobile Responsiveness
- Ensure all features work seamlessly on both desktop and mobile devices
Secondary Features (to be maintained/improved):
- Interactive product and service catalog
- High-quality imagery showcasing experiences and products
- Blog or news section (lower priority)
- Social media integration
Areas for Professional Consultation:
- Potential separation of B2B website from other activities (best practice recommendations)
- Implementation of personalized user journeys for different audience segments
- Specific features for B2B clients
Note: The website restructure should prioritize funneling visitors towards booking classes/events or submitting business inquiries. Other sections, while important, are secondary to these main goals.
5. Content Organization and Structure
- Reorganize existing content to improve navigation and user experience
- Prepare structure for potential future content additions
- Maintain focus on English content with simplified Korean version
- Evaluate and optimize current content categories:
- Company information
- Service descriptions (classes, experiences, B2B services)
- Product information
- Educational resources about Korean alcohol
- Customer testimonials and reviews (if applicable)
Areas for Professional Consultation:
- Recommendations for new sections or content categories to better showcase services
- Strategies for presenting diverse service offerings clearly and concisely
- Best practices for structuring content to support both casual visitors and B2B clients
- Advice on balancing informational content with call-to-action elements
Note: The Sool Company will handle content creation in-house. The focus of this project is on improving content organization and user pathways.
Additional Notes
- The current website (http://v2.thesoolcompany.com/) will serve as the base for improvements in functionality and content organization.
- The existing design will be maintained, with focus on improving navigation and user experience.
- We are open to creative suggestions that align with our goal of promoting Korean alcohol culture and increasing bookings/leads.