Revamp Google Ads Campaign for Results

I need an expert to help me improve the performance of my Google Ads campaign. Here are the specific challenges I face:

- Low click-through rate: My current ads are not enticing enough to be clicked on. This is a crucial problem as we are not getting enough visibility and traffic to our website.
- Low conversion rate: Even when people click on our ads, they don't often end up taking the desired actions on our website. This could be due to various factors from ad relevance to landing page experience.

My target audience spans both local and national customers. Therefore, the ideal candidate should be able to create ads that are relevant and appealing to both these demographics.

The primary goal of this campaign is to drive traffic to our website. So, the expert I'm looking for should be able to optimize the campaign for maximum traffic generation.

Key requirements for this job include:
- Proven experience in Google Ads campaign management and optimization
- A track record of improving click-through rates and conversion rates
- Knowledge of different strategies for local and national audience targeting
- Ability to analyze campaign data and make data-driven decisions
- Creative mindset to design engaging ads that drive traffic

If you have these skills and think you can help me improve my Google Ads campaign, I look forward to hearing from you.