We’re Relaunching! Seeking a CMO & Viral Expert to Lead the Way!

Job ID: 38911323

Budget: €36 – €0 EUR

We are BillsFighting.com - a platform that organizes daily live competitions where participants upload their utility bills for a chance to get them paid—by winning a skill-based game (Spot the Difference).

Two months ago, we launched, attracted a few players, and celebrated some winners. After pausing to rebrand, we’re ready for an exciting relaunch. Check out our new website - https://bills-fighting-next.vercel.app

One of our marketing ideas is to encourage users to create short videos in exchange for a free competition entry. We’re still exploring the most effective types of videos and how to make this idea successful, and we need your expertise to help bring it to life.

### **What We’re Looking For**

1. **Relaunch Strategy and Execution:**
- Refine and finalize our relaunch strategy.
- Optimize the website for user engagement and conversions.
2. **Viral User-Generated Content (UGC) Campaign:**
- Expand on our idea of offering free entries for user-generated short videos.
- Develop clear guidelines for participants to ensure high-quality submissions.
- Create and execute a plan to amplify the best videos for maximum reach and virality.

### **Requirements**

- **Creative Thinker:** You’re full of innovative ideas that can spark engagement and excitement.
- **Viral UGC Mastery:** You understand what makes content shareable and can create a strategy to turn our video idea into a viral success.
- **Results-Driven:** Demonstrated ability to plan and execute campaigns that deliver measurable outcomes.

**Target:** Our goal is to have 150-200 active users playing daily.

**Duration:** Initial period of 3 months, with the possibility of extension based on results.