Recruitment for New MVP - The goal is 1000 DAU's - ONGOING HOURLY

Review the latest MVP APK
https://docs.google.com/document/d/1cbn_z3LyoJab8b49haDdTmvQfWvp-vJsgnsDB5bsvNg/edit?usp=sharing

You will create a Groom MVP Early Tester Recruitment Plan.

**Objective:**

* Recruit a group of 50-500 active users (providers and clients) in the US who are eager to test and provide feedback on the Groom MVP.

**Target Audience:**

* **Providers:** Experienced stylists and barbers who are seeking new clients and opportunities to grow their business.
* **Clients:** Individuals who frequently seek professional grooming services and are open to trying new platforms.

**Recruitment Channels:**

* **Online Communities:**
* Join relevant online forums and social media groups (e.g., Reddit, Facebook) related to grooming, entrepreneurship, and technology.
* Post targeted recruitment messages highlighting the benefits of joining the early tester program.
* **Influencer Partnerships:** Collaborate with grooming influencers or industry experts to promote the early tester program to their followers.
* **Email Marketing:** I have an existing email list, and you will send a targeted email campaign to potential early testers.
* **Social Media Advertising:** Lastly, there is a very small budget to Run targeted ads on platforms like TikTok, Facebook, Instagram, and Twitter, targeting individuals interested in grooming services.

**Recruitment Message:**

**Headline:** Become a Groom Early Tester and Shape the Future of Grooming

**Body:**

* **Highlight the benefits of joining the early tester program:**
* Exclusive access to the Groom MVP
* Opportunity to provide valuable feedback
* Potential for early adopter advantages (e.g., discounts, promotions)

* **Explain the requirements:**
* Participants must be based in the US.
* Participants must be willing to actively test the app and provide feedback.

* **Call to action:** Encourage interested individuals to sign up for the early tester program by clicking a link or filling out a form.

**Additional Details:**

We are creating a dedicated landing page:** There is a page specifically for the early tester program, highlighting the benefits and including a sign-up form.

Help us to Offer incentives:** We want to provide incentives to encourage participation, such as early access to new features or discounts.

The main KPI for evaluating the recruitment plan will be the engagement rate of active users in the early tester program. We expect early testers to provide insights or feature requests that could enhance the MVP. We are prioritizing feedback related to usability issues encountered by early testers.