Project Finance Exchange (PFX) Online Marketing

Job ID: 32858790

Budget: £36 – £0 GBP

We are a global hub for the private capital/project finance market, launched on limited resources with self-built lists and some exposure on LinkedIn. We do not believe our audience will respond well to exposure on FB, or any other social media other than LinkedIn.

Our audience is private capital fund managers of which our own research shows there are at least 130,000 worldwide, and probably more towards 500,000. We believe our best marketing route to be well-targeted PR which our chairman has a long and successful history in. But he is semi-retired and well aware that he may be missing a trick or two.

There is a huge audience on LinkedIn, and we need hope most directly in properly exploiting this medium. Budget will become available early Q4 2022 but we want to identify a suitable contractor to assist with this challenge before then so that we can hit the ground running when our first funds (completion fees on deals funded through PFX, will become available.

It would be best if you were based around Worcester or West Midlands in the UK as there is a possibility that this could become a permanent position.

On the sell-side, our market is thousands of hotel/resort, renewable energy, transport, infrastructure, agri and other projects across the 40 market sectors we offer with deal values $10m to $10bn+. To attract both sides of the market, we need to develop a comprehensive online market campaign for which we will be able to set aside a budget over three months covering end of Q3 and early Q4 2022 in the order of £30,000 including cost of exposure on LinkedIn.

Please respond ONLY if you can demonstrate experience of working with the hedge/private equity&debt, alternative investment, private capital/asset mgmt or similar markets.

Please see www.projectfinanceexchange.com for further info.