Product A Email Marketing Campaign

I'm in need of an experienced Email Marketing Specialist to help me roll out and manage a consistent email marketing campaign for my Product A.

- Product:
I'm focusing solely on the promotion of Product A through email marketing.

- Target Audience:
The campaign will be targeting individuals in the age range of 30 to 65. These consumers should fit the profile of the typical email user who is interested in purchasing products online.

- Objectives:
The primary goal of this campaign is to increase sales of Product A. However, I am also looking to use this campaign to build brand awareness and drive traffic to my website.

The ideal candidate for this position should have a strong background in email marketing, especially in relation to e-commerce. They should have experience in:

- Building and executing successful email marketing campaigns
- Promoting products to a similar age group
- Increasing sales and overall brand awareness
- Utilizing email marketing to drive traffic to websites

Understanding of the principles behind consumer behaviour, purchasing habits and user experience in e-commerce would be an advantage. Please share your experience in your application.