Performance Marketing & Ads Growth Specialist (Meta + Google Ads)

We are NOT looking for a developer. This is NOT a web development role.

We are a fast-growing D2C e-commerce brand (handcrafted candles & home decor, based in Italy) looking for a skilled Meta and Google Ads Specialist to support the founder in building and scaling paid campaigns.

This is a performance marketing role, ideal for someone experienced in campaign setup, optimization, and growth tactics — not coding or development.

Role: Meta & Google Ads Growth Specialist (no coding)

Your Responsibilities:

Set up and structure Meta Ads and Google Ads campaigns based on clear funnel logic (TOFU/MOFU/BOFU)

Create and manage audiences (custom, LAL, remarketing)

Analyze campaign performance and suggest clear optimizations

Monitor learning phases, cost per result, ROAS, CTR, and frequency

Align with our creative strategy (you won’t do creative, but will help connect strategy to results)

Suggest A/B test plans, campaign duplications, budget shifts

You’re NOT expected to:

Write copy or design visuals

Code anything

Handle the Shopify backend

Required Skills:

Proven experience in running Meta Ads and/or Google Ads for e-commerce brands

Solid understanding of funnel marketing, audience segmentation, campaign naming

Comfortable working with tracking (pixel, GA4, UTMs) and reading performance dashboards

Familiar with growth tactics, budget scaling, and basic creative testing

Experience with Shopify is a plus, not for development but for understanding structure

Collaboration:

Weekly sync with founder (English or Italian)

Around 4–6 hours per week

Initial 3-month collaboration with possibility to grow