Performance/Inbound Marketer for Aztec Game

Do you love games? Do you enjoy building funnels and meaningful connections for players? We’re looking for a marketer to discover which audience is hungrier for our Aztec mysteries.

I’m Jorge, Producer of Dream of Darkness. We’re a Lovecraft+Aztecs story-driven game for PC in preproduction. Starting with our hometown of Mexico City we’re adapting real history mysteries.
We have a problem: different audiences follow our game and they look for different things. But who has the biggest urgency for us? Your findings will influence the content we build first.

It’s important for you to design and run your own experiments, marketer who loves games, as invites and opportunities pile up but we can hardly cope; Comic Con picked us for a panel; we became #1 horror game on itch.io with our last year’s build. However either we develop or share our development progress.

Deliverables
Share our game’s development progress in the below channels.
Set up a funnel per channel that leads people to our newsletter:
- Twitter
- Facebook
- Youtube
- Discord
Reply to community messages in these channels. (Very light, 10 total a day).
Our newsletter has 200+ subs. Design experiments, write updates and measure engagement to find out:
- Which audience is hungrier for our game? Write a persona.
- “Hungry” refers to those who pay for our game even from preproduction, because it addresses an urgent need for them.
- Where do they discover our game?
- What makes them share our game?
- What are the top 3 features they are looking for in our kind of game, but not finding?

We would build game features based on your findings. At the same time, you would not do this alone; we’d share with you content of our game development, as well as the findings we already have of our audience. One of these groups is very probably the one hungrier for our game:
- Historians or archeologists who study games professionally
- PC cosmic horror players
- PC story-driven players
- Fans of all things Aztec

Due
3 weeks since we start working together, preferably July
After this first job we’d love to continue working together to refine our content and grow our community.

Requirements
- Play PC games every week; either story-driven, cosmic horror, or a close genre.
- Fluent English writing.
- In the Americas time zone, so when our players are active and our socials explode, it’s easy for you to communicate with them.
- Regular Twitter, Facebook, and Youtube user.
- The opposite of a yes-man; tell us what you don’t understand, what doesn’t work. The sooner you do, the faster we can fix it together.
Ideal but not required
- Being able to read and write Spanish, to share content related to recent Aztec findings.
- Part of a team. In case you become ill or you have to take personal time, someone can take your place and the job is not interrupted.
- Experience in setting up funnels for newsletters.
- We use Mailerlite which is very easy to use, and with a support team ready for your questions.
- Love for Aztec or any history.

Interested? Drop me a line!
Tell me what experience you have setting up funnels, and what games you usually play.
Jorge Luis Taracena
Dream of Darkness