Paid Search Agency Needed (Google Ads & Multi-Channel) – Scaling Focus -- 2
Budget: $15 – $25 USD
Overview
!!!READ IMPORTANT!!!
Communication is very important for this project. Please answer the questions below so I can confirm that you took the time to read my post carefully and understand the requirements.
Please review the attached file named “Thoughts for Marine Collagen” and also look at the landing page here:
https://newtritionlabs.com/pages/mc-gav-offer#
Then, please answer the questions included in the document.
If your response does not answer the questions properly, it will show that you did not understand the instructions, and there will be no need to apply for the job.
We are seeking a performance-driven advertising agency (Google, Bing) with a proven track record of scaling brands profitably across paid search and multi-channel advertising platforms.
This is not a basic campaign management role. We are looking for a long-term partner capable of driving measurable growth, optimizing performance, and scaling efficiently.
Scope of Work
1. Proven Multi-Channel Expertise
The agency must demonstrate strong experience managing campaigns across:
Google Ads (Search, Shopping, YouTube)
Microsoft Advertising (optional but preferred)
Requirements:
Documented case studies across platforms
Ability to allocate budget strategically between channels
2. Strong Performance Track Record
The agency must demonstrate:
Proven improvements in:
ROAS (Return on Ad Spend)
CPA (Cost per Acquisition)
Conversion rates
Verification required:
Real performance data (screenshots or dashboards)
Before-and-after campaign results
3. Tracking & Data Infrastructure
The agency must be proficient in:
Google Tag Manager
Google Analytics 4
Capabilities must include:
Accurate conversion tracking setup
Full funnel tracking:
Click → Add to Cart → Purchase
Shopify or e-commerce platform integration
Preferred:
Server-side tracking
First-party data strategies
4. Campaign Strategy & Structure
The agency must demonstrate a structured approach to campaign setup:
Proper hierarchy:
Campaign → Ad Group → Keyword segmentation
Clear separation of:
Brand campaigns
Non-brand campaigns
Competitor campaigns
Must include:
High-intent keyword targeting
Negative keyword strategy
5. Optimization & Scaling Process
The agency must have a defined, ongoing optimization process:
Continuous A/B testing:
Ad creatives
Keywords
Landing pages
Ongoing performance optimization:
CTR (Click-Through Rate)
CPC (Cost Per Click)
Conversion Rate
Scaling capabilities:
Budget allocation to top-performing campaigns
Expansion of keyword coverage
6. Ad Copy & Creative Expertise
The agency must demonstrate:
Ability to write high-converting ad copy
Experience with:
Benefit-driven messaging
Performance-oriented hooks
Compliance-safe language for supplements
7. Landing Page & Funnel Understanding
The agency must be able to:
Analyze landing page performance
Provide recommendations for:
Conversion rate optimization
Offer positioning
Call-to-action improvements
8. Reporting & Communication
The agency must provide:
Weekly or bi-weekly performance reports including:
Ad spend
Conversions
CPA
ROAS
Reports must include:
Clear insights on performance
Actionable recommendations
Ongoing optimization plans
9. Team Structure
The agency should have a structured team, including:
Account strategist (strategy and planning)
Media buyer (campaign execution)
Objective
The goal is to engage a performance-driven partner capable of:
Driving profitable growth
Navigating compliance requirements
Scaling campaigns efficiently across multiple platforms
How to Apply
Please include the following:
Relevant case studies (preferably in e-commerce or supplements)
Examples of accounts you have scaled and key results achieved
Overview of your process (first 30–60 days)
Reporting sample or dashboard example
Team structure and who will be working on the account
!!!READ IMPORTANT!!!
Communication is very important for this project. Please answer the questions below so I can confirm that you took the time to read my post carefully and understand the requirements.
Please review the attached file named “Thoughts for Marine Collagen” and also look at the landing page here:
https://newtritionlabs.com/pages/mc-gav-offer#
Then, please answer the questions included in the document.
If your response does not answer the questions properly, it will show that you did not understand the instructions, and there will be no need to apply for the job.
We are seeking a performance-driven advertising agency (Google, Bing) with a proven track record of scaling brands profitably across paid search and multi-channel advertising platforms.
This is not a basic campaign management role. We are looking for a long-term partner capable of driving measurable growth, optimizing performance, and scaling efficiently.
Scope of Work
1. Proven Multi-Channel Expertise
The agency must demonstrate strong experience managing campaigns across:
Google Ads (Search, Shopping, YouTube)
Microsoft Advertising (optional but preferred)
Requirements:
Documented case studies across platforms
Ability to allocate budget strategically between channels
2. Strong Performance Track Record
The agency must demonstrate:
Proven improvements in:
ROAS (Return on Ad Spend)
CPA (Cost per Acquisition)
Conversion rates
Verification required:
Real performance data (screenshots or dashboards)
Before-and-after campaign results
3. Tracking & Data Infrastructure
The agency must be proficient in:
Google Tag Manager
Google Analytics 4
Capabilities must include:
Accurate conversion tracking setup
Full funnel tracking:
Click → Add to Cart → Purchase
Shopify or e-commerce platform integration
Preferred:
Server-side tracking
First-party data strategies
4. Campaign Strategy & Structure
The agency must demonstrate a structured approach to campaign setup:
Proper hierarchy:
Campaign → Ad Group → Keyword segmentation
Clear separation of:
Brand campaigns
Non-brand campaigns
Competitor campaigns
Must include:
High-intent keyword targeting
Negative keyword strategy
5. Optimization & Scaling Process
The agency must have a defined, ongoing optimization process:
Continuous A/B testing:
Ad creatives
Keywords
Landing pages
Ongoing performance optimization:
CTR (Click-Through Rate)
CPC (Cost Per Click)
Conversion Rate
Scaling capabilities:
Budget allocation to top-performing campaigns
Expansion of keyword coverage
6. Ad Copy & Creative Expertise
The agency must demonstrate:
Ability to write high-converting ad copy
Experience with:
Benefit-driven messaging
Performance-oriented hooks
Compliance-safe language for supplements
7. Landing Page & Funnel Understanding
The agency must be able to:
Analyze landing page performance
Provide recommendations for:
Conversion rate optimization
Offer positioning
Call-to-action improvements
8. Reporting & Communication
The agency must provide:
Weekly or bi-weekly performance reports including:
Ad spend
Conversions
CPA
ROAS
Reports must include:
Clear insights on performance
Actionable recommendations
Ongoing optimization plans
9. Team Structure
The agency should have a structured team, including:
Account strategist (strategy and planning)
Media buyer (campaign execution)
Objective
The goal is to engage a performance-driven partner capable of:
Driving profitable growth
Navigating compliance requirements
Scaling campaigns efficiently across multiple platforms
How to Apply
Please include the following:
Relevant case studies (preferably in e-commerce or supplements)
Examples of accounts you have scaled and key results achieved
Overview of your process (first 30–60 days)
Reporting sample or dashboard example
Team structure and who will be working on the account