On Page and Off Page SEO

I have a site that needs a well-rounded SEO push. On the page itself, the immediate priorities are targeted keyword optimisation and properly crafted meta titles and descriptions across all key URLs. Off the page, I want to grow a healthy, white-hat backlink profile through authoritative link building and carefully placed guest posts—strong profile-creation experience will be an advantage here.

Alongside these tasks, there’s a technical snag: inconsistent SSL / canonicalisation settings are creating duplicate-content warnings in Search Console. I need this fixed so every version of the site resolves to the secure, preferred URL.

Deliverables
• Keyword optimisation and meta tags implemented site-wide, documented in a shared sheet
• Quality backlinks secured and reported with live URLs
• Guest posts placed on relevant blogs, including publication links
• SSL/canonicalisation issue fully resolved, with before-and-after evidence and updated sitemap submission

All work must follow Google best practices—no spam or PBNs. Familiarity with tools such as Google Search Console, Ahrefs, SEMrush, or Screaming Frog is welcome. Share your approach and timeline so we can move forward.