PPC for Growing Online Training Firm
Budget: $20 – $70 USD
Grow-Lean LLC® provides training and consulting on agile methods. Agile methods rely on collaboration, short feedback loops, and evidence to allow for continual planning while reducing meetings and paperwork. Agile is popular in software and other disciplines. We need to grow our online, certified, agile training business, which primary draws from the US but which is growing worldwide.
Our certification training helps individuals and organizations expand their capabilities. Our certified training courses were traditionally for those in Information Technology (IT), but are growing in areas like marketing and product development.
Before COVID we drew on local audience (primarily East Coast US) and relied on referrals and PPC. We were successful. When COVID first hit, our business dropped significantly We have steadily increased our business and are experiencing double digit sequential growth, including significant growth outside of our primary footprint in the United States.
This is good news, but we believe that we need grow more rapidly to compete against larger competitors. As such, we need to grow acquisitions.
We were successful with PPC pre-pandemic but we have invested little in the way of PPC or SEO recently.
We are looking to start with a skilled expert in PPC who is willing to work in a collaborative manner. We appreciate different perspectives and you can be anywhere in the world, but you need to have a two hour time overlaps between 9:00 AM ET US and 9:00 PM ET US.
We have a variety of products that will require different approaches. To get started, we want to work with a couple of training classes where we know specifically which search terms are most effective. This initial work will be more mechanical.
Then we can move onto the challenging work of expanding with our new products into new geographies, this will require significantly more offline research.
You must have skills in PPC, with SEO, or even social being a plus. You must also enjoy working collaboratively. Your pay will be based on your experience and ability.
Our certification training helps individuals and organizations expand their capabilities. Our certified training courses were traditionally for those in Information Technology (IT), but are growing in areas like marketing and product development.
Before COVID we drew on local audience (primarily East Coast US) and relied on referrals and PPC. We were successful. When COVID first hit, our business dropped significantly We have steadily increased our business and are experiencing double digit sequential growth, including significant growth outside of our primary footprint in the United States.
This is good news, but we believe that we need grow more rapidly to compete against larger competitors. As such, we need to grow acquisitions.
We were successful with PPC pre-pandemic but we have invested little in the way of PPC or SEO recently.
We are looking to start with a skilled expert in PPC who is willing to work in a collaborative manner. We appreciate different perspectives and you can be anywhere in the world, but you need to have a two hour time overlaps between 9:00 AM ET US and 9:00 PM ET US.
We have a variety of products that will require different approaches. To get started, we want to work with a couple of training classes where we know specifically which search terms are most effective. This initial work will be more mechanical.
Then we can move onto the challenging work of expanding with our new products into new geographies, this will require significantly more offline research.
You must have skills in PPC, with SEO, or even social being a plus. You must also enjoy working collaboratively. Your pay will be based on your experience and ability.
Related categories:
Internet Marketing
Google Adwords
Marketing
Freight, Shipping & Transportation
PPC Marketing