PPC Specialist for Travel Call Lead Generation

Hiring: PPC & Performance Marketing Executive (Travel Call Lead Generation)

Location: Remote / On-site (As per discussion)
Company: US Travel Campaign (Call-Based Lead Generation)
Compensation: Performance + Fixed (Discussed in Interview)

Job Role

We are looking for a highly skilled PPC & Performance Marketing Expert who can generate high-quality inbound calls for our US-based travel campaigns (Flights, Cancellations, Refunds, Reservations).

This is a call-generation focused role, not regular website lead generation.

Key Responsibilities

Create & manage Google Ads Search Campaigns (Call Only + Landing Page Based)

Keyword research for Travel, Airlines, Cancellation, Refund-related queries

Optimize ads for high-intent US traffic

Manage daily budgets & improve ROAS

A/B testing of ad copies

Landing page coordination (if required)

Track conversions & call tracking setup

Maintain compliance with Google Ads policies

Required Skills

Minimum 1–3 years experience in PPC (Travel niche preferred)

Strong knowledge of:

Google Ads (Search Campaigns)

Call Only Campaigns

Conversion Tracking

Keyword Planner

Experience in US market campaigns

Understanding of CPC, CPA, CTR, ROAS optimization

Knowledge of call tracking tools