PPC Expert

Primary Responsibilities

Developing strategies and media plans to achieve client goals
Executing and overseeing team execution of these media strategies
Managing ongoing optimization efforts, including supervising daily management of IOs and campaign budgets, on-site conversion actions, bid management and keyword strategies
Overseeing tracking and reporting on campaign results and performing ad hoc data analysis
Mentoring and developing the skills of junior staff members as needed
Candidate Characteristics

Mastery of paid search, paid social and programmatic display
Comfort with quantitative and qualitative analysis
Strong written and verbal communication skills
Comfort with a dynamic environment
A growth mindset and the ability to self-motivate and self-educate
A desire to pioneer new techniques and bring ideas to the team
Preferred Qualifications

Deep knowledge of performance media practices, particularly paid search and/or paid social
Certification in search marketing applications, tools, web analytics and management software
Ability to identify trends and determine key findings through data analysis
Strong reporting and analysis skills
Proficient in Excel and Google Sheets
Superb communication, analytical, organizational skills
3-5+ years of paid search, paid social, or ad ops experience

Availability: 40 hours a week, mainly during English working hours.