PPC EXPERT

Review internal and external campaigns and ensure they align with business objectives. Helping with the creation of new campaigns and optimization of existing campaigns across paid channels including Google & Bing. Assisting the CRM team to help create informative messages at key points in the customer journey

Key Responsibilities -

Provide reports for key stakeholders on paid campaign performance
Optimise PPC campaigns in line with business objectives
Manage internal requests and accounts from various teams
Researching and testing new paid media channels as well as keeping up to date with paid media trends or changes
Support designers, executives, and SEO teams as well as senior management
Making suggestions and working collaboratively with the design and editing team to produce strong content for use across GDN & YouTube
Conducting competitor analysis
Doing keyword research
The use of scripts to enhance PPC performance.
Assist with the creation of customer CRM journeys
Skills Required -

Knowledge of paid social such as Facebook, Instagram, Snapchat and Tiktok
Knowledge of Google ads, search, display & YouTube
Knowledge of Microsoft ads
Knowledge of HTML is desirable but not essential.
Knowledge on how to deploy scripts to enhance PPC campaigns is desirable but essential.
Proven track record of creating and planning PPC campaigns
Ability to write ad copy
Knowledge to analyze PPC performance
Knowledge & ability to use Google Analytics
Good verbal & written communication skills
Ability to work on your own and take initiative
Ability to work to budgets and KPIs