Optimized Google PPC for Lead Generation

I am in need of a skilled PPC expert who can create and manage an effective campaign on Google for my physical products. The main goal of this campaign is to generate new leads and ultimately increase sales.

You should have:
• An extensive understanding of Google's advertising platform.
• Proven experience in creating successful PPC campaigns for physical products.
• A strategic approach to target selection, keyword bidding and budget management.
• Exceptional ability to analyze campaign metrics and optimize for better lead generation.

Your focus will be to create a cost-effective campaign that reaches potential customers at the right time, ultimately driving them to make a purchase. Leveraging A/B testing, as well as implementing a strong keyword strategy to reach and attract users interested in my products, is key to this project's success.

In essence, I'm seeking an adept individual who can translate paid advertising efforts into tangible leads and increased sales for physical products.