OTC Pharma Product Google Ad Campaign Creation

Job ID: 39525620

Budget: $30 – $250 USD

Task: Google Ads Strategy & Campaign Management for Multiple OTC Pharma Products (UAE/KSA Market)

Task Objective
We are seeking a capable Google Ads agency from India to create and manage awareness-focused campaigns for multiple over-the-counter (OTC) pharmaceutical products related to women’s health and general wellness. These products are non-prescription and will be sold exclusively via Amazon UAE and KSA.

The campaigns must adhere to Google’s healthcare advertising policies and be compliant with local regulations in UAE and Saudi Arabia.

Target Audience
Women aged 18–45 in UAE and KSA, health-conscious, searching for discreet and accessible OTC healthcare solutions online.

Scope of Work
The selected agency will:

Conduct keyword research for each product category, focusing on informational and brand awareness queries related to women’s health and OTC use cases.

Provide UAE/KSA-specific keyword lists including search volume, CPC, and competitive landscape.

Suggest a Google Ads campaign structure for multiple products, each with its own ad groups and targeting.

Estimate ad budget requirements for brand awareness-only campaigns (not conversion focused).

Develop sample ad copy and recommend Amazon-ready landing pages or product listing enhancements.

Ensure complete compliance with Google Ads pharma guidelines and local regulatory norms for OTC product promotion.

Produce and deliver custom ad creatives including banners, short videos, and display-ready assets.

Handle launch, monitoring, optimization, and reporting of campaigns across the selected platforms.

Platforms to Target
Google Search
Google Display Network
YouTube Ads
Amazon Ads (as applicable)

Industry
Medical & Pharmaceutical – OTC wellness and women’s health products.

Monthly Payment
We offer AED 500/month for full campaign management covering:
Strategy, setup, and ad asset creation for multiple products
Publishing and monitoring ads across channels
Ongoing optimization to improve ad visibility and engagement
You will advise us on the ideal monthly ad spend for these awareness campaigns.

Timeline
Immediate start with initial deliverables expected within 3–5 days.

Key Questions (Answer All in Your Proposal)
Ad Placements: Where exactly will the ads appear? Will they be shown on Google Search, YouTube, Display Network, Amazon, or affiliate sites? Please list all applicable placements.

Creative Assets: Will your team create custom banners, flyers, videos for each product—or do you rely on auto-generated creatives from Google?

Campaign Management: How do you monitor and optimize campaign performance on a daily/weekly basis? Describe your process or tools.

Compliance Check: How do you ensure your strategies, keywords, and creatives are compliant with Google Ads policies and UAE/KSA OTC pharma advertising guidelines?

Who Should Apply?
We’re looking for an agency that:
Has experience managing Google Ads for pharma or healthcare OTC products
Understands Amazon-based product promotion
Knows how to navigate compliance requirements in UAE and KSA
Can design engaging ad creatives for display and video campaigns
Has a proven track record in brand awareness campaigns

Submit With Your Proposal:
Portfolio or examples of similar healthcare/pharma campaigns
Step-by-step execution and delivery plan
Answers to the 4 questions above
Any questions you need to ask to tailor the strategy for Amazon-based OTC sales

Submit a clear, comprehensive proposal covering your campaign approach, scope, timelines, and platform expertise. Final approval will be made by our product marketing team.