Needed: Expert to Conduct a Comprehensive Web Traffic Analysis, Keyword Analysis and Recommendations
Budget: $30 – $250 USD
I'm seeking a freelancer with expertise in organic web traffic analysis, keyword analysis, and PPC to assist in a feasibility study for a new product entering the US market.
The product is a course that will help educate employees about new technologies that can make their jobs more effective. The sales and marketing efforts of the course will be targeted toward HR & Learning and Development departments in the United States. These departments will purchase the licensing for their employees, who will then take the course as part of their employment.
This is a pure marketing B2B play, not B2C.
The deliverables of the project include:
- Conduct a competitive analysis of other e-learning companies that sell learning modules to organizations (specifically HR and Learning and Development Departments).
- Analyzing competitor's organic web traffic to understand market demand and competitive landscape
- Keyword analysis to identify potential product interest and search trends, and geographic differences
- PPC assessment for each keyword to gauge advertising costs and competition
- PPC Benchmarks (including CPA, ROAS, etc)
- Providing recommendations for how to maximize CPA and ROAS
- Please work with a USD 20,000 budget to make your recommendations for ad spend to maximize our return.
Please produce the competitive analysis and your recommendations in a Word/Docs document format. All of the other research should be in the form of detailed Excel spreadsheets.
The ultimate goal is to assess the feasibility of this product on the US market and to do this, we must understand the cost of advertising and return-on-ad-spend and cost per acquisition to convert leads. Experience in market demand analysis and competitive analysis is crucial.
The product is a course that will help educate employees about new technologies that can make their jobs more effective. The sales and marketing efforts of the course will be targeted toward HR & Learning and Development departments in the United States. These departments will purchase the licensing for their employees, who will then take the course as part of their employment.
This is a pure marketing B2B play, not B2C.
The deliverables of the project include:
- Conduct a competitive analysis of other e-learning companies that sell learning modules to organizations (specifically HR and Learning and Development Departments).
- Analyzing competitor's organic web traffic to understand market demand and competitive landscape
- Keyword analysis to identify potential product interest and search trends, and geographic differences
- PPC assessment for each keyword to gauge advertising costs and competition
- PPC Benchmarks (including CPA, ROAS, etc)
- Providing recommendations for how to maximize CPA and ROAS
- Please work with a USD 20,000 budget to make your recommendations for ad spend to maximize our return.
Please produce the competitive analysis and your recommendations in a Word/Docs document format. All of the other research should be in the form of detailed Excel spreadsheets.
The ultimate goal is to assess the feasibility of this product on the US market and to do this, we must understand the cost of advertising and return-on-ad-spend and cost per acquisition to convert leads. Experience in market demand analysis and competitive analysis is crucial.