Multifaceted Paid Campaigns Specialist Needed

Project Title: Paid Campaigns Management for Multiple Subsidiaries (Healthcare and Power Sectors)

Project Description:
We are seeking a professional or agency to manage paid advertising campaigns across multiple subsidiaries in the healthcare and power sectors. The ideal partner will handle the entire paid campaigns process, including strategy development, optimization, and reporting. Content creation is managed by another agency, and we require a dedicated partner to focus solely on paid campaign management across platforms.

Project Scope:
Platforms: LinkedIn, Google Ads, Facebook, Instagram, Twitter (X), YouTube

Key Tasks:
Develop and execute a comprehensive paid campaign strategy for multiple subsidiaries.
Manage paid ads on LinkedIn, Google Search, Facebook, Instagram, Twitter (X), and YouTube.
Optimize campaigns to maximize lead generation and brand awareness.
Track and report performance metrics such as CTR, CPL, engagement rate, and more.
Suggest budget allocation per platform and campaign phase.

Key Deliverables:
Lead Generation: Capture high-quality leads across all platforms.
Campaign Management: Ongoing optimization and management of paid ads.
Reporting: Provide regular performance reports with key KPIs, including engagement, conversion rates, and brand awareness.

Skills Required:
Proven experience managing paid campaigns across multiple platforms.
Expertise in healthcare and/or power sectors preferred.
Ability to work with existing content and focus on ad management.
Strong knowledge of campaign optimization and reporting metrics.

Please provide your approach and examples of similar projects you’ve managed.