Multichannel Digital Marketing for Healthcare Firm
Budget: $15 – $25 USD
Freelancer Project Scope of Work
Project Title
Full Marketing Setup: Email Campaigns, LinkedIn Ads, SEO & Lead Gen Landing Pages for Life Sciences Company
Project Overview
We are a U.S.-based clinical research and healthcare consulting firm seeking an experienced marketing team (or individual with access to a team) to support two business development representatives managing leads for existing contracts. This project involves developing a digital marketing strategy and executing on multiple marketing channels to generate qualified leads.
Our services span clinical trials, staffing, program management, training, and quality audits—so we need multiple, service-specific landing pages that link back to our main corporate site.
Scope of Work
1. Marketing Strategy & Coordination
• • Create a 60–90 day marketing execution plan
• • Coordinate efforts between email, ads, SEO, and landing page development
• • Recommend and track key metrics (CTR, conversions, lead cost)
2. Email Marketing
• • Create 2–3 email sequences (intro, follow-up, nurture)
• • Setup in HubSpot (or Mailchimp/other platform if needed)
• • Segment lists based on service interest and buyer type
• • Track open/click rates and optimize performance
3. Paid Ad Campaigns (LinkedIn, Google, Bing)
• • Design and run paid ad campaigns targeting healthcare, clinical, and government sectors
• • Manage LinkedIn Ads (sponsored content, message ads)
• • Setup Bing and Google Ads campaigns with keyword targeting
• • Monitor ad performance and adjust weekly
4. SEO (Search Engine Optimization)
• • Research keywords aligned to our services (regulatory support, CRO services, health equity, etc.)
• • Optimize content for Google and Bing
• • Propose blog topics or content clusters that support organic visibility
5. Landing Page Creation
• • Build 3–5 service-specific landing pages (e.g., Staffing, Training, Clinical Trials)
• • Include strong CTAs and contact forms
• • Pages must link back to our corporate website and integrate with CRM (HubSpot)
• • Mobile-optimized and branded according to existing site
Deliverables
• • 60-day marketing roadmap
• • Email sequences + templates
• • At least 3 active ad campaigns
• • SEO optimization report and on-page edits
• • 3–5 live landing pages with form tracking
• • Weekly status report + one lead gen dashboard setup
Ideal Freelancer/Team
• • Experience in B2B marketing (bonus: healthcare/life sciences)
• • Proven success with LinkedIn Ads + SEO
• • Familiarity with HubSpot or similar CRM platforms
• • Able to collaborate with our internal team and provide guidance to non-marketing stakeholders
Timeline
Start: Within 1 week of award
Duration: 8–12 weeks
Time zone alignment: Preference for availability in U.S. Eastern/Central hours
Budget
Open to bids. Please include:
- Hourly rate or fixed project pricing
- Examples of similar work
- Tools/platforms you're comfortable using
Project Title
Full Marketing Setup: Email Campaigns, LinkedIn Ads, SEO & Lead Gen Landing Pages for Life Sciences Company
Project Overview
We are a U.S.-based clinical research and healthcare consulting firm seeking an experienced marketing team (or individual with access to a team) to support two business development representatives managing leads for existing contracts. This project involves developing a digital marketing strategy and executing on multiple marketing channels to generate qualified leads.
Our services span clinical trials, staffing, program management, training, and quality audits—so we need multiple, service-specific landing pages that link back to our main corporate site.
Scope of Work
1. Marketing Strategy & Coordination
• • Create a 60–90 day marketing execution plan
• • Coordinate efforts between email, ads, SEO, and landing page development
• • Recommend and track key metrics (CTR, conversions, lead cost)
2. Email Marketing
• • Create 2–3 email sequences (intro, follow-up, nurture)
• • Setup in HubSpot (or Mailchimp/other platform if needed)
• • Segment lists based on service interest and buyer type
• • Track open/click rates and optimize performance
3. Paid Ad Campaigns (LinkedIn, Google, Bing)
• • Design and run paid ad campaigns targeting healthcare, clinical, and government sectors
• • Manage LinkedIn Ads (sponsored content, message ads)
• • Setup Bing and Google Ads campaigns with keyword targeting
• • Monitor ad performance and adjust weekly
4. SEO (Search Engine Optimization)
• • Research keywords aligned to our services (regulatory support, CRO services, health equity, etc.)
• • Optimize content for Google and Bing
• • Propose blog topics or content clusters that support organic visibility
5. Landing Page Creation
• • Build 3–5 service-specific landing pages (e.g., Staffing, Training, Clinical Trials)
• • Include strong CTAs and contact forms
• • Pages must link back to our corporate website and integrate with CRM (HubSpot)
• • Mobile-optimized and branded according to existing site
Deliverables
• • 60-day marketing roadmap
• • Email sequences + templates
• • At least 3 active ad campaigns
• • SEO optimization report and on-page edits
• • 3–5 live landing pages with form tracking
• • Weekly status report + one lead gen dashboard setup
Ideal Freelancer/Team
• • Experience in B2B marketing (bonus: healthcare/life sciences)
• • Proven success with LinkedIn Ads + SEO
• • Familiarity with HubSpot or similar CRM platforms
• • Able to collaborate with our internal team and provide guidance to non-marketing stakeholders
Timeline
Start: Within 1 week of award
Duration: 8–12 weeks
Time zone alignment: Preference for availability in U.S. Eastern/Central hours
Budget
Open to bids. Please include:
- Hourly rate or fixed project pricing
- Examples of similar work
- Tools/platforms you're comfortable using