Multi-Platform Ads Campaign Management -- 2

Job ID: 40213092

Budget: $30 – $250 USD

I already have a clear funnel and creative direction mapped out; what I need now is a skilled ads specialist who can roll up their sleeves and put that plan into action across Facebook, Instagram, and TikTok. The single-minded objective is to generate qualified sales leads for my service-based business, so every campaign decision must tie back to a measurable cost-per-lead target.

Here’s how I see the collaboration working:

• Campaign build-out – translate my strategy into live ad sets inside Meta Ads Manager and TikTok Ads Manager, making sure tracking pixels, custom events, and look-alike audiences are configured correctly.
• Ongoing optimisation – monitor performance daily, test creative and copy variations, adjust bidding/budget caps, and cut any spend that isn’t converting.
• Transparent reporting – a brief weekly dashboard (Google Sheets or Data Studio is fine) showing spend, CPL, ROAS, and key learnings so I can make quick decisions.

I’m handling the brand voice and high-level creative concepts; you focus on the technical setup, A/B testing, and performance tuning. If you’ve driven service leads before and know your way around Meta Business Suite, TikTok Ads Manager, Facebook Pixel, and UTMs, you’ll be able to move fast here.

Please share one recent campaign where you lowered CPL or boosted lead volume on any of these platforms, and outline the exact levers you pulled. Let’s get this live and profitable.