Motto Car Hire Facebook Growth Campaign
Budget: $15 – $25 CAD
My brand-new car-hire company, Motto, is ready to make noise online and I need a seasoned social-media partner to guide the launch. Facebook will be our primary battleground, so I’m counting on your expertise with Facebook Ads Manager, pixel tracking and funnel optimisation to drive bookings and keep the cost-per-hire lean.
Instagram support matters too, though on a lighter scale: well-curated photos and images that reinforce brand credibility and complement our paid pushes. I already have style guidelines and a rough mood board; you’ll refine them into a consistent organic calendar and ensure every post ladders back to conversions.
Key deliverables
• ROI-driven Facebook campaigns—from audience research and creative concepts to daily optimisation and detailed reporting
• An image-led Instagram content plan that balances organic reach with retargeting objectives
• Tracking infrastructure (Meta Pixel, Google Tag Manager) fully set up and tested
• Weekly performance snapshots plus a deeper monthly review outlining wins, roadblocks and next steps
Everything needs to roll out ASAP, so please outline how quickly you can jump in, share any car-related case studies, and highlight the metrics you typically improve most (CPL, ROAS, engagement rate, etc.). Once we agree on the roadmap, I’ll supply brand assets immediately so you can hit the ground running.
Instagram support matters too, though on a lighter scale: well-curated photos and images that reinforce brand credibility and complement our paid pushes. I already have style guidelines and a rough mood board; you’ll refine them into a consistent organic calendar and ensure every post ladders back to conversions.
Key deliverables
• ROI-driven Facebook campaigns—from audience research and creative concepts to daily optimisation and detailed reporting
• An image-led Instagram content plan that balances organic reach with retargeting objectives
• Tracking infrastructure (Meta Pixel, Google Tag Manager) fully set up and tested
• Weekly performance snapshots plus a deeper monthly review outlining wins, roadblocks and next steps
Everything needs to roll out ASAP, so please outline how quickly you can jump in, share any car-related case studies, and highlight the metrics you typically improve most (CPL, ROAS, engagement rate, etc.). Once we agree on the roadmap, I’ll supply brand assets immediately so you can hit the ground running.