Meta Ads Traffic Optimisation -- 2
Budget: $15 – $25 AUD
I need an experienced Meta Ads specialist to take over an existing account and turn it into a consistent driver of website traffic. The account is already live; what I am missing is the fine-tuned management that keeps spend efficient and clicks climbing.
Campaign focus
• Objective: send a high volume of qualified visitors to my site
• Audience: nationwide (no local micro-targeting, no global reach for now)
• Format: video ads are my primary creative asset, so your optimisation work must lean heavily on video placement, testing and iteration
What you’ll actually do
1. Audit the current account structure, pixel events and campaign settings.
2. Rebuild or refine campaigns in Ads Manager, including ad sets, detailed targeting, and exclusion lists that reflect a national scope.
3. Rotate and A/B test video creatives, thumbnails and hooks to find the lowest CPC without sacrificing relevance.
4. Set up clear, custom reporting so I can see traffic gains and cost trends at a glance.
5. Provide weekly summaries with next-step recommendations.
Success looks like a steady month-over-month increase in quality sessions while keeping the cost per click under control. If you’re comfortable living in Meta Ads Manager, with a proven track record of scaling traffic using video ads, I’d love to hear how you’d approach this.
Campaign focus
• Objective: send a high volume of qualified visitors to my site
• Audience: nationwide (no local micro-targeting, no global reach for now)
• Format: video ads are my primary creative asset, so your optimisation work must lean heavily on video placement, testing and iteration
What you’ll actually do
1. Audit the current account structure, pixel events and campaign settings.
2. Rebuild or refine campaigns in Ads Manager, including ad sets, detailed targeting, and exclusion lists that reflect a national scope.
3. Rotate and A/B test video creatives, thumbnails and hooks to find the lowest CPC without sacrificing relevance.
4. Set up clear, custom reporting so I can see traffic gains and cost trends at a glance.
5. Provide weekly summaries with next-step recommendations.
Success looks like a steady month-over-month increase in quality sessions while keeping the cost per click under control. If you’re comfortable living in Meta Ads Manager, with a proven track record of scaling traffic using video ads, I’d love to hear how you’d approach this.