Meta Ads Specialist for Video Campaigns
Budget: $15 – $25 USD
Hello,
Arclight Content is seeking a skilled and experienced Meta (Facebook/Instagram) Ads specialist for an upcoming project. We have a library of hundreds of high-quality video ads ready to be deployed.
Our primary goal is to find a professional who can help us set up and manage targeted campaigns efficiently. This is not a creative or strategy role from scratch; rather, we need an expert in execution and testing within the Meta Ads Manager platform.
Project Responsibilities:
Audience Targeting: Set up campaigns that target users based on their profession, job titles, and industries using Meta's detailed targeting options. You will be responsible for matching the right video ad from our library to the correct professional audience.
Interest-Based Testing: We have a specific list of interests we want to test. You will need to create a structured testing environment (A/B tests) to systematically test these interests against each other and determine top performers.
Variable Testing: Beyond interests, we want to test other variables to optimize performance. This will include testing different ad copy, headlines, and calls-to-action with our video assets.
Campaign Management & Reporting: Launch the campaigns, monitor performance, manage budgets, and provide clear, concise reports on what is working and what isn't. The key metric is performance, and we need to know which audiences and creatives are driving results.
What We're Looking For:
Proven, hands-on experience managing campaigns within Meta Ads Manager.
Deep expertise in Meta's detailed targeting options, especially for professional and demographic-based audiences.
A strong understanding of A/B testing methodology and how to structure campaigns to get clear results.
Ability to analyze campaign data and provide actionable insights.
Excellent communication and organizational skills.
Experience working with video ad campaigns is a major plus.
To Be Considered, Please Include the Following in Your Proposal:
A brief summary of your experience with Meta Ads, specifically with detailed targeting and A/B testing.
Please provide 1-2 examples of past campaigns you've managed, highlighting the results.
Screening Question: Briefly describe your typical approach for setting up a campaign to test multiple interests and ad creatives simultaneously while ensuring the results are statistically significant.
We are looking for a reliable freelancer for this project with the potential for ongoing collaboration. We are excited to find a great partner to help us get the most out of our creative assets.
Thank you,
The Arclight Content Team
Arclight Content is seeking a skilled and experienced Meta (Facebook/Instagram) Ads specialist for an upcoming project. We have a library of hundreds of high-quality video ads ready to be deployed.
Our primary goal is to find a professional who can help us set up and manage targeted campaigns efficiently. This is not a creative or strategy role from scratch; rather, we need an expert in execution and testing within the Meta Ads Manager platform.
Project Responsibilities:
Audience Targeting: Set up campaigns that target users based on their profession, job titles, and industries using Meta's detailed targeting options. You will be responsible for matching the right video ad from our library to the correct professional audience.
Interest-Based Testing: We have a specific list of interests we want to test. You will need to create a structured testing environment (A/B tests) to systematically test these interests against each other and determine top performers.
Variable Testing: Beyond interests, we want to test other variables to optimize performance. This will include testing different ad copy, headlines, and calls-to-action with our video assets.
Campaign Management & Reporting: Launch the campaigns, monitor performance, manage budgets, and provide clear, concise reports on what is working and what isn't. The key metric is performance, and we need to know which audiences and creatives are driving results.
What We're Looking For:
Proven, hands-on experience managing campaigns within Meta Ads Manager.
Deep expertise in Meta's detailed targeting options, especially for professional and demographic-based audiences.
A strong understanding of A/B testing methodology and how to structure campaigns to get clear results.
Ability to analyze campaign data and provide actionable insights.
Excellent communication and organizational skills.
Experience working with video ad campaigns is a major plus.
To Be Considered, Please Include the Following in Your Proposal:
A brief summary of your experience with Meta Ads, specifically with detailed targeting and A/B testing.
Please provide 1-2 examples of past campaigns you've managed, highlighting the results.
Screening Question: Briefly describe your typical approach for setting up a campaign to test multiple interests and ad creatives simultaneously while ensuring the results are statistically significant.
We are looking for a reliable freelancer for this project with the potential for ongoing collaboration. We are excited to find a great partner to help us get the most out of our creative assets.
Thank you,
The Arclight Content Team