Meta Ads Specialist for Luxury Candle Brand

Meta Ads Specialist Needed for Premium D2C Candle & Home Fragrance Brand (India Focus)
Project Type: Ongoing
Budget: ₹1,00,000/month (including retargeting, creative input, optimization)
Location Preference: India (preferred but not mandatory)
Experience Level: Intermediate to Expert

About the Brand
We are a premium soy candle and home fragrance D2C brand based in India, focused on gifting, wellness, and luxury home décor. With strong branding and high product quality, we’re now ready to scale paid performance marketing.

Our current goal is to drive 1,000 monthly orders with a Cost Per Purchase (CPP) under ₹300 using Meta Ads (Facebook + Instagram).

Your Role
We're looking for a Meta Ads expert who has hands-on experience running successful campaigns for:

Candles & fragrances

Beauty, wellness, or luxury lifestyle products

Festive or gifting-based D2C campaigns in India

Responsibilities
Plan and execute full-funnel Meta ad campaigns (prospecting + retargeting)

Target Indian audiences for home décor, self-care, and gifting intent

Optimize campaigns to maintain a CPP under ₹300 and AOV of ₹1,000+

Provide creative direction for UGC, video ads, festive bundles

Set up and manage pixel, custom events, and dynamic product ads

Deliver weekly performance reports (CPP, ROAS, CTR, CVR)

Ideal Candidate Has
Case studies or proven results for similar D2C categories

Understanding of Indian buyer psychology and e-commerce funneling

Strong ad optimization and copywriting/creative feedback skills

Reliable communication and data-driven thinking

Initial Budget & Incentives
₹3,00,000/month ad budget

Target: 1,000 orders/month

Bonus incentives for exceeding ROAS goals or lowering CPP further

To Apply, Please Share:
Relevant brand campaigns you've run

Screenshot proof of CPP and ROAS performance

Your approach for scaling a candle/gifting brand in India (festive angle welcome)