Marketing and lead generation for a leadership coach

I am the owner of Ignite Business Leadership

Ignite Business Leadership Overview (Ignite is me, 1-man band)
URL: Ignitebusinessleadership.co

Purpose: To unlock people’s leadership superpowers
Vision: Unleashing the next generation of exceptional business leaders
12 mth Goal: $250-300k in revenue

Target Market
• Business owners, senior execs, C-suite
• Entrepreneurs onto their second company
• Companies 20 – 250 people
• Strong family orientation
• Strong interest in personal development, mastery and performance optimisation
• US (and Oz) markets

Resources Available
• Assessment tool (world’s most comprehensive personality profiler)
• LinkedIn~6000 connections
• Database ~450 (fortnightly newsletter)
• Extensive webinar/seminar experience
• Blue ocean approach: Energy Intelligence
• Proven leadership development expertise

Current Packages (Individual focus, not team training)
• 1:1 coaching ($6,250 for 3 mths / $12,250 for 6 mths)
• 6 week group coaching program

Envisaged Strategy
1. Grow current 1:1 client base (+ 2 month)
2. Introduce low end (~$997) program – via evergreen webinar
3. Upsell to group coaching program (say, 6 weeks with 2 coaching sessions)
4. Upsell to high-end 1:1 coaching or Mastermind

Results Sought
Must Have
• Within 3 months
o Min of 200% ROI
o Have scaleable system
o Processes that can accommodate envisaged strategy (above)

Nice to Have
• Ultilise LinkedIn
• Results guarantee
• Beyond initial brief, minimal involvement by BR (Done for you)
• Experience promoting coaches and/or online programs (landing pages, funnel creation etc)