Marketing Strategy - USA Car Marketplace
Budget: $750 – $1,500 USD
I am launching a Car Marketplace in USA with my niche (differentiators) and hence I need to have a high level discussion and marketing strategy to make my launch successful. Marketing Strategy would have:
1) Core Messages/Keywords
2) Marketing Channels we should execute on:
3) Launch Plan - Area by area OR feature by feature in roll out?
4) Pros/Cons we should be aware of
5) Marketing Research - If you can talk to few car dealers
Next project will be a phase 2/ separate contract - where you help me execute the marketing strategy in USA.
Let's see your evaluation before we talk. Everyone must send answers to my evaluation questions. If you by pass it or put a placeholder content, your bid will be deleted first no matter how cheap your bid amount is. I will not read,
Answer these questions in a bid:
1) How familiar you are with USA Automotive Market? Tell me few trends you are aware of ? Do you know automotive dealers in USA? What kind of issues they are facing?
2) Tell me what do you think about car marketplaces that you are aware of. Pros/cons of all those? Explain 3 at least.
3) Let's think of appealing private parties who want to sell cars through our car marketplace - they have choices too as you may know. What are three factors they may care about most before using our marketplace?
4) What are your thoughts about buying/selling a car without meeting a seller/ dealer sales person? Do everything needed yourself as a buyer and it means as a seller, you don't have to meet a buyer unless s/he asks for a test drive.
5) What are your thoughts about selling a car in a range? Not at fixed price but in a range so hopefully we can negotiate with a buyer such that they buy within your range if not at the listed price.
1) Core Messages/Keywords
2) Marketing Channels we should execute on:
3) Launch Plan - Area by area OR feature by feature in roll out?
4) Pros/Cons we should be aware of
5) Marketing Research - If you can talk to few car dealers
Next project will be a phase 2/ separate contract - where you help me execute the marketing strategy in USA.
Let's see your evaluation before we talk. Everyone must send answers to my evaluation questions. If you by pass it or put a placeholder content, your bid will be deleted first no matter how cheap your bid amount is. I will not read,
Answer these questions in a bid:
1) How familiar you are with USA Automotive Market? Tell me few trends you are aware of ? Do you know automotive dealers in USA? What kind of issues they are facing?
2) Tell me what do you think about car marketplaces that you are aware of. Pros/cons of all those? Explain 3 at least.
3) Let's think of appealing private parties who want to sell cars through our car marketplace - they have choices too as you may know. What are three factors they may care about most before using our marketplace?
4) What are your thoughts about buying/selling a car without meeting a seller/ dealer sales person? Do everything needed yourself as a buyer and it means as a seller, you don't have to meet a buyer unless s/he asks for a test drive.
5) What are your thoughts about selling a car in a range? Not at fixed price but in a range so hopefully we can negotiate with a buyer such that they buy within your range if not at the listed price.