Marketing Strategy Expert Needed to Build Full-Year Plan & Digital Infrastructure for Automotive Business
Budget: $30 – $250 USD
We are a US-based automotive business preparing for an ambitious online expansion. We're looking to hire an experienced Marketing Strategist who can build a comprehensive development plan and guide us through every step of launching a strong digital presence, with a clear goal: generate leads and convert them into car sales.
Scope of Work (Strategy Phase):
This is a planning and leadership role — not execution (yet). The goal is to hire an expert who can first build the strategy, structure the plan, and guide us on how to hire and manage the right team to carry it forward.
You will:
Build a complete 1-year marketing plan (timeline, team structure, tools, estimated cost)
Define the budget, resources, and workflow needed to meet business goals
Outline the media kit requirements and brand strategy direction
Recommend how to structure campaigns across 100+ digital platforms, with suggestions for specialists or agencies to execute
Recommend systems for performance tracking, budget management, and team delegation
Provide a list of vetted agencies or freelancers who can help us execute the marketing and development plan
Deliverables to Include in the Strategy Plan:
Marketing structure and roadmap: strategy, content flow, audience targeting
Development recommendations:
Build 4 websites
Create 12 optimized landing pages
Map out lead capture and nurturing flows
Goal-Oriented Planning:
Timeline and cost estimates for generating leads to sell 10 cars
Conversion funnel plan to achieve targeted unit sales
Team Blueprint:
Roles required for marketing + development
Estimated cost and management strategy for execution
You will not be required to execute creative work but should define what needs to be created and recommend the right people or agencies to do so.
Your Role:
You are the architect of this entire marketing operation. We are seeking someone who’s done this before, especially for product-based businesses or automotive/e-commerce sectors, and who can help us go from idea to structured execution.
We are open to working with individuals or small agencies.
Ready to help us drive results? Send over examples of past marketing plans or systems you’ve built, we’re looking to move quickly.
Scope of Work (Strategy Phase):
This is a planning and leadership role — not execution (yet). The goal is to hire an expert who can first build the strategy, structure the plan, and guide us on how to hire and manage the right team to carry it forward.
You will:
Build a complete 1-year marketing plan (timeline, team structure, tools, estimated cost)
Define the budget, resources, and workflow needed to meet business goals
Outline the media kit requirements and brand strategy direction
Recommend how to structure campaigns across 100+ digital platforms, with suggestions for specialists or agencies to execute
Recommend systems for performance tracking, budget management, and team delegation
Provide a list of vetted agencies or freelancers who can help us execute the marketing and development plan
Deliverables to Include in the Strategy Plan:
Marketing structure and roadmap: strategy, content flow, audience targeting
Development recommendations:
Build 4 websites
Create 12 optimized landing pages
Map out lead capture and nurturing flows
Goal-Oriented Planning:
Timeline and cost estimates for generating leads to sell 10 cars
Conversion funnel plan to achieve targeted unit sales
Team Blueprint:
Roles required for marketing + development
Estimated cost and management strategy for execution
You will not be required to execute creative work but should define what needs to be created and recommend the right people or agencies to do so.
Your Role:
You are the architect of this entire marketing operation. We are seeking someone who’s done this before, especially for product-based businesses or automotive/e-commerce sectors, and who can help us go from idea to structured execution.
We are open to working with individuals or small agencies.
Ready to help us drive results? Send over examples of past marketing plans or systems you’ve built, we’re looking to move quickly.