Marketing Specialist for HRMS Software

I'm looking for a seasoned marketing professional with a focus on traditional marketing avenues to boost sales for my HRMS software.

Key Responsibilities:
- Devise and implement a robust traditional marketing strategy aimed at increasing software sales.
- Explore potential avenues in print, TV/radio advertising and direct mail campaigns.
- Assess and report on the effectiveness of different marketing strategies.

Ideal Candidate:
- Proven experience in traditional marketing.
- Prior experience in software marketing is a plus.
- Excellent communication and analytical skills.
- Creative thinker with the ability to devise innovative marketing strategies.