B2B Marketing Manager
Budget: $15 – $25 USD
What you will focus on:
Develop and lead the B2B marketing strategy to generate new and nurture existing high potential/high growth leads, in line with revenue targets
Enhance Blueground’s B2B brand positioning and core B2B brand values
Work with our Performance / CRM marketing teams to define and execute campaigns (from concept to ROI analysis) designed to increase the quality and quantity of inbound leads and to keep current accounts engaged
Oversee end-to-end channel lifecycle of B2B content (ideation, writing, design, build, and QA), driving qualified pipeline to sales team
Work alongside our PR/Communications team to plan and organize conference strategy and event planning.
Identify and manage sponsorship opportunities with online publications, podcasts etc. Plan and book media, driving effective negotiations with key publishers and content owners
Set-up, monitor and analyze marketing KPIs and make critical decisions that improve the impact and effectiveness of our marketing initiatives
Champion the Blueground brand and guide activities to support increased brand awareness and consideration
Develop and maintain a deep understanding of our institutional clients, their unique challenges, as well as market dynamics and upcoming trends
Build strong relationships and serve as a key strategic partner with key stakeholders across Blueground (specifically the B2B Sales, Product, Business Intelligence and Customer Experience Leads) to approach challenges collaboratively and align activities to achieve desired results
Continually advance the infrastructure for B2B marketing, inclusive of evaluating and optimizing technical platforms and tooling, developing and actioning on new customer models, and optimizing campaign measurement practices
Develop and lead the B2B marketing strategy to generate new and nurture existing high potential/high growth leads, in line with revenue targets
Enhance Blueground’s B2B brand positioning and core B2B brand values
Work with our Performance / CRM marketing teams to define and execute campaigns (from concept to ROI analysis) designed to increase the quality and quantity of inbound leads and to keep current accounts engaged
Oversee end-to-end channel lifecycle of B2B content (ideation, writing, design, build, and QA), driving qualified pipeline to sales team
Work alongside our PR/Communications team to plan and organize conference strategy and event planning.
Identify and manage sponsorship opportunities with online publications, podcasts etc. Plan and book media, driving effective negotiations with key publishers and content owners
Set-up, monitor and analyze marketing KPIs and make critical decisions that improve the impact and effectiveness of our marketing initiatives
Champion the Blueground brand and guide activities to support increased brand awareness and consideration
Develop and maintain a deep understanding of our institutional clients, their unique challenges, as well as market dynamics and upcoming trends
Build strong relationships and serve as a key strategic partner with key stakeholders across Blueground (specifically the B2B Sales, Product, Business Intelligence and Customer Experience Leads) to approach challenges collaboratively and align activities to achieve desired results
Continually advance the infrastructure for B2B marketing, inclusive of evaluating and optimizing technical platforms and tooling, developing and actioning on new customer models, and optimizing campaign measurement practices