Marketing Consultant Needed

I'm looking for a seasoned marketing professional to boost my company's digital presence, brand positioning, and ultimately drive sales.

We are a small B2B software company in the travel business. Our customers are travel agencies and travel departments of large companies. We are primarily in the US, and have customers in many other countries. Our software helps travel agents be more efficient and productive by taking over manual tasks and other functions.

We currently do not have any marketing staff. We are looking for someone to help us develop and implement a marketing strategy including email, social media (primarily linkedin), possible advertising, conferences, speaking opportunities, trade shows, and more.

I have found that many freelancers submit canned responses. To help me find someone who will be great for this ongoing work, please be specific in your response as to how you can help us, and what your qualifications are. And please mention the name of our company. Our website is www.bookingbuilder.com.

Key Responsibilities:
- Develop and implement a digital marketing strategy to enhance brand visibility and generate leads in the B2B sector.
- Provide branding and positioning advice to help us stand out in our market, and strategically attract the right type of clients.

Ideal Skills and Experience:
- Proven track record in digital marketing and B2B lead generation.
- Extensive experience in branding and positioning, especially within the B2B landscape.
- Excellent strategic thinking and analytical skills.
- Strong understanding of the current digital marketing landscape.
- Previous experience working with similar businesses would be an advantage.

Please note that a clear understanding of our target audience, which consists of businesses, is essential.