Marketing Campaign lead

Responsibilities:
In this role, you’ll support the marketing plan to drive demand and growth in North America and EMEA regions.
Email Campaigns
• Coordinate data and own email campaigns to customers, partners, and prospects.
• Develop content for newsletters, webinars, and nurture sequences.
• Coordinate product updates and release communications.
• Support the sales team in outbound email campaigning to drive lead generation.
• Lead and trial email flows – build, test, measure, and improve.
• Monitor, test, report on and iterate all of the above
Social Media
• Develop an organic social media strategy and manage and grow presence to drive engagement with our
target market.
• Develop content calendar
• Create compelling and engaging content
• Grow social media presence, followers, brand awareness, and lead generation
• Monitor, test, and report on performance
LinkedIn Prospecting
• Develop social selling templates to support the sales team
• Build lists in Sales Navigator based on Fraxion’s Ideal Customer Profile and Personas
• Monitor, test, report on and iterate content
Paid Media Campaigns
• Ad copy and landing page content optimization (Capterra, Google Ads, etc.)
• Optimize and constantly improve conversion rates
• Monitor, test and iterate all of the above
General
• Research and identify relevant marketing opportunities.
• Collaborate with VP Marketing and digital marketing agency
• Day-to-day marketing and sales support tasks and coordination
Requirements
• Industry Relevant Tertiary Qualification
• 2+ years proven experience working in B2B SaaS digital marketing.
• Demonstrable social media, content, email campaign and demand generation experience.
• Experience using personas and content marketing strategies to analyze the success of campaigns.
• Excellent written and verbal communication skills
• Exceptional attention to detail and follow-through
• Required to work independently and collaborate with cross-functional teams
• Demonstrated experience in working with CRM systems and marketing automation technologies such as
HubSpot.
• Data-driven and analytical with experience in A/B testing and conversion rate optimization for continuous
improvement
• Self-motivated and strong sense of ownership
• Strong problem-solving skills and the ability to learn and iterate quickly
• Knowledge of GDPR and POPIA
• The ability to work under pressure and meet tight deadlines
• Solution-oriented with the ability to see challenges as opportunities for organizational growth
• Up-to-date with the latest trends and best practices in online marketing and measurement