Marketing Analytics Specialist
Budget: $25 – $50 USD
AdAction is seeking a motivated and talented Marketing Analytics Specialist, who will be responsible for the tagging of our web products and reporting in the Google Suite.
The Marketing Analytics Specialist must be self directed and will help ensure data accuracy. This individual will not only tag and track sites, but will work with the Product Team on Google Reporting to understand site performance.
RESPONSIBILITIES
Implement tracking and review measures into various marketing initiatives using Google Tag Manager.
Use the Google Suite (Google Analytics, Google Data Studio, etc.) to evaluate campaign performance to make recommendations from a quantitative and qualitative analysis perspective.
Collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid campaigns.
Report on key metrics, analyze and interpret trends and provide actionable insights based on available analytics data.
Analyze online user behavior, conversion data, customer journey, funnel analysis and multi-channel attribution.
Present data findings to the business and make recommendations based on insights.
The Marketing Analytics Specialist must be self directed and will help ensure data accuracy. This individual will not only tag and track sites, but will work with the Product Team on Google Reporting to understand site performance.
RESPONSIBILITIES
Implement tracking and review measures into various marketing initiatives using Google Tag Manager.
Use the Google Suite (Google Analytics, Google Data Studio, etc.) to evaluate campaign performance to make recommendations from a quantitative and qualitative analysis perspective.
Collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid campaigns.
Report on key metrics, analyze and interpret trends and provide actionable insights based on available analytics data.
Analyze online user behavior, conversion data, customer journey, funnel analysis and multi-channel attribution.
Present data findings to the business and make recommendations based on insights.