Looking for a Marketing Expert to Boost our Online English Academy

Job ID: 36641735

Budget: €750 – €1,500 EUR

USAcademy: Seeking Google Ads Expert to Boost Marketing Efforts

We are an established online English academy based in Spain. As a certified LanguageCert exam center, we offer comprehensive LanguageCert preparation courses and exams, catering to both online and on-site (Madrid) students.

We are currently looking to enhance our marketing strategies and expand our reach. While our Duoling Preparation courses have gained organic popularity, we are seeking an expert to help us further boost their visibility. Additionally, we have recently launched a blog and have social media accounts, but have yet to fully capitalize on their potential.

To achieve our goals, we require the expertise of a Google Ads specialist. The ideal candidate should have a deep understanding of the Spanish market and be able to optimize our campaigns for optimal performance. While we can provide the Spanish ad texts, having someone familiar with the local market would be advantageous.

Responsibilities:

Optimize our Google Ads campaigns to increase conversions and reach our target audience effectively.
Conduct keyword research and implement targeted strategies to enhance campaign performance.
Analyze campaign data and make data-driven decisions to improve return on investment (ROI).
Conduct A/B testing and implement conversion rate optimization techniques.
Provide regular updates on campaign progress and deliver recommendations for improvement.
Collaborate with our team to develop engaging ad copy and optimize landing pages.
Leverage social media platforms and other marketing channels to enhance our online presence.

Requirements:
Proven experience in optimizing Google Ads campaigns for e-commerce or educational businesses.
Familiarity with the Spanish market and a solid understanding of effective marketing strategies in Spain.
Proficiency in Google Ads tools and features, utilizing them to improve campaign performance.
Strong analytical skills to interpret campaign data and make informed decisions for better results.
Experience in A/B testing and implementing conversion rate optimization strategies.
Excellent communication skills to provide regular campaign updates and collaborate effectively with our team.