Looking for Facebook/Instagram advertisers with proven success, targeting building blocks/models/gifts, with the goal of achieving consistent positive ROI/ROAS through cold start.

Required Requirements

3+ successful campaigns in the UK, US, and EU markets, including cost-revenue-ROAS data;

Proficient in building Pixel+CAPI and calibrating VC/ATC/IC/Purchase;

Ability to implement Advantage+Shopping+catalog dynamic ads, with a solid foundation of creative testing methodologies;

Ability to provide weekly reviews and optimization roadmaps.

KPIs and Risk Management (Results-Oriented)

Stage KPIs:

Weeks 1-2 (Cold Start): Get the first batch of conversions, with CPA decreasing week by week;

Weeks 3-4: Overall ROAS ≥ 1.5–2.0 (may be adjusted based on average order value/gross profit);

Month 2: ROAS ≥ 2–3, subject to scalability.