Lokal digital campaign (Poland, Warsaw, Burger cafe)
Budget: $250 – $750 USD
Objective:
Running a digital campaign on Google, Google Maps, mobile apps, Facebook, Instagram, marketplaces (Glovo, Bolt, and Pyszne), and TripAdvisor for a local burger shop, Burger House, in Warsaw. The goal is to increase sales within a 2-week timeframe.
Background Information:
Burger House is a local burger café in Warsaw that emphasizes artisanal burgers, including beef, chicken, pulled pork, and vegan options. We pride themselves on seasoned beef, handcrafted buns, in-house made signature sauces, and unique vegan burgers.
Possible tools:
1. Google & Google Maps Campaign
2. Mobile App Campaigns
3. Facebook & Instagram Campaign
4. Marketplace Promotions on Glovo, Bolt, and Pyszne
5. TripAdvisor Offer & Reviews
6. Reviews, Ratings, and Feedback
7. SEO and SMM possible.
A clear focus on performance marketing: traffic, leads, and cheques.
Key Performance Indicators (KPIs):
Increase in sales within the 2-week campaign period.
Growth in foot traffic to the physical location.
Increase in Google My Business, Facebook, Instagram, TripAdvisor, and other platform engagement metrics.
Positive ROI on ad spend.
Improvement in overall review ratings across platforms.
Additional Information:
The café offers a variety of buns like Brioche, FIT, gluten-free, wrap, or even as a keto salad.
The brand has a strong proposition in the market, emphasizing quality and variety.
Expectations from the Freelancer:
Regular updates on campaign performance.
Flexibility to adjust strategies based on real-time data.
Clear communication and prompt responses to any queries or changes.
Duration:
2 weeks (with a possibility of extension based on performance)
Running a digital campaign on Google, Google Maps, mobile apps, Facebook, Instagram, marketplaces (Glovo, Bolt, and Pyszne), and TripAdvisor for a local burger shop, Burger House, in Warsaw. The goal is to increase sales within a 2-week timeframe.
Background Information:
Burger House is a local burger café in Warsaw that emphasizes artisanal burgers, including beef, chicken, pulled pork, and vegan options. We pride themselves on seasoned beef, handcrafted buns, in-house made signature sauces, and unique vegan burgers.
Possible tools:
1. Google & Google Maps Campaign
2. Mobile App Campaigns
3. Facebook & Instagram Campaign
4. Marketplace Promotions on Glovo, Bolt, and Pyszne
5. TripAdvisor Offer & Reviews
6. Reviews, Ratings, and Feedback
7. SEO and SMM possible.
A clear focus on performance marketing: traffic, leads, and cheques.
Key Performance Indicators (KPIs):
Increase in sales within the 2-week campaign period.
Growth in foot traffic to the physical location.
Increase in Google My Business, Facebook, Instagram, TripAdvisor, and other platform engagement metrics.
Positive ROI on ad spend.
Improvement in overall review ratings across platforms.
Additional Information:
The café offers a variety of buns like Brioche, FIT, gluten-free, wrap, or even as a keto salad.
The brand has a strong proposition in the market, emphasizing quality and variety.
Expectations from the Freelancer:
Regular updates on campaign performance.
Flexibility to adjust strategies based on real-time data.
Clear communication and prompt responses to any queries or changes.
Duration:
2 weeks (with a possibility of extension based on performance)