Local SEO & Ads for Remodeler

My construction-remodeling company serves homeowners across California and I need a steady flow of qualified local leads. Here’s what I want to accomplish:

• Local SEO: Audit our current presence, research and prioritise the right city- and service-based keywords (I don’t yet have a definitive list), then optimise our site, GBP profile, citations and reviews so we dominate the local map pack.
• Google Guaranteed: Guide me through the verification process and configure Local Services Ads so we earn the badge and convert more searchers who value that extra layer of trust.
• Google Ads management: Build and run high-converting campaigns—search, display or LSAs as you see fit—continually testing copy, extensions and landing pages to maximise lead volume while keeping cost per acquisition in check.
• Lead generation tracking: Set up clear call-tracking, form tracking and reporting dashboards so we always know which keywords, ads and locations are driving phone calls and booked appointments.

Primary objective: more qualified remodeling leads, not just clicks or impressions.

Experience optimising campaigns for home remodeling, general contractors or related trades is strongly preferred because you’ll already understand seasonal demand shifts, geographic targeting quirks and the language that resonates with homeowners.

I’m ready to move quickly: once we align on a strategy, I’d like an initial 30-day action plan with measurable milestones, followed by ongoing optimisation. If this sounds like a challenge you can own from end to end—strategy through reporting—let’s discuss your approach and recent, relevant success stories.