Local Business Campaign on Google & Facebook -- 2

I'm seeking a freelancer who can create an advertising campaign for a local business on Google and Facebook. The primary goal of this campaign is to increase local store visits across multiple cities.

Key Responsibilities:
- Develop a campaign focused on attracting customers to physical retail locations in various cities
- Implement keyword optimization strategies to enhance campaign effectiveness
- Achieve a low Cost Per Mille (CPM)

The most crucial Key Performance Indicator (KPI) for this project is the Click-through Rate (CTR). The ideal candidate should have extensive experience in digital marketing, particularly with Google and Facebook Ads. Knowledge of keyword optimization and skills to maintain a low CPM are critical for the success of this project. Please apply only if you have a proven track record of similar campaigns.