Legal Firm Marketing Specialist Wanted
Budget: $8 – $15 USD
The Marketing Specialist will be responsible for executing and managing marketing strategies across social media, email listservs, public relations, and video content. This role will work closely with attorneys and firm leadership to increase visibility, drive engagement, and enhance the firm’s reputation among clients, referral sources, and industry professionals.
Key Responsibilities
Social Media Management
Develop and execute a content calendar for the firm’s LinkedIn, X (formerly Twitter), and other relevant social media platforms.
Create engaging and professional content that highlights the firm’s expertise, achievements, and thought leadership.
Monitor engagement, track analytics, and optimize content based on performance metrics.
Research and implement best practices for legal marketing on social media.
Listserv & Email Marketing
Manage and grow the firm’s email lists, ensuring compliance with email marketing regulations.
Create, design, and distribute newsletters and announcements using email marketing platforms (e.g., Mailchimp, Constant Contact).
Coordinate with attorneys to develop client alerts, industry insights, and event invitations.
Public Relations & Brand Awareness
Draft and distribute press releases and announcements related to firm news, notable deals, and industry recognition.
Maintain relationships with industry publications and media contacts to secure earned media opportunities.
Assist in the development of sponsorships, partnerships, and speaking engagements.
Video Content Creation
Plan, script, and coordinate short-form and long-form video content for social media and the firm’s website.
Manage video production, editing, and publishing to ensure professional quality and brand consistency.
Collaborate with attorneys to create educational and promotional video content.
Key Responsibilities
Social Media Management
Develop and execute a content calendar for the firm’s LinkedIn, X (formerly Twitter), and other relevant social media platforms.
Create engaging and professional content that highlights the firm’s expertise, achievements, and thought leadership.
Monitor engagement, track analytics, and optimize content based on performance metrics.
Research and implement best practices for legal marketing on social media.
Listserv & Email Marketing
Manage and grow the firm’s email lists, ensuring compliance with email marketing regulations.
Create, design, and distribute newsletters and announcements using email marketing platforms (e.g., Mailchimp, Constant Contact).
Coordinate with attorneys to develop client alerts, industry insights, and event invitations.
Public Relations & Brand Awareness
Draft and distribute press releases and announcements related to firm news, notable deals, and industry recognition.
Maintain relationships with industry publications and media contacts to secure earned media opportunities.
Assist in the development of sponsorships, partnerships, and speaking engagements.
Video Content Creation
Plan, script, and coordinate short-form and long-form video content for social media and the firm’s website.
Manage video production, editing, and publishing to ensure professional quality and brand consistency.
Collaborate with attorneys to create educational and promotional video content.