Lead Generation via Google Search Ads

I am in need of a seasoned digital marketer with a focus on Google Search Ads. The main goal of this campaign is to generate leads, targeting both businesses and consumers.

Ideal Skills and Experience:
- Proficiency in Google Ads, particularly Search Ads
- Proven experience in lead generation campaigns
- Ability to strategize for both B2B and B2C audiences
- Strong analytical skills to track and optimize campaign performance
- Excellent understanding of digital marketing trends and techniques