B2C Lead Generation via Email Campaigns

Need a refresh / new eyes on our email campaigns. We currently deploy 2-3 emails / week, some informational and some promotional. Need to increase our lead gen from our emails and get out of our current "rut".

I'm seeking a professional to design and implement compelling email campaigns aimed at generating leads. This project focuses on engaging with consumers directly (B2C) and converting them into potential leads through effective email marketing strategies. This individual will have a proven track record of successful B2C marketing campaigns and experience targeting an older demographic.

Target Audience:
- 65+
- requiring supplemental oxygen

Key Responsibilities:
- Crafting and sending emails that blend promotional offers with educational content.
- Targeting and reaching out to potential leads on a large scale.
- Utilizing strategies to enhance open rates and click-through rates.

Ideal Skills:
- Proven experience in B2C email marketing.
- Excellent copywriting skills to create enticing email content.
- Proficiency in using email marketing tools.
- Ability to analyze campaign metrics and adjust strategies accordingly.
-Proven results