Lead Generation through Facebook & Google Ads

I'm looking for a seasoned digital marketer with a strong background in both Facebook and Google Ads. The primary focus of this project is generating leads, specifically targeting the Business to Consumer (B2C) sector. IT course selling

Key Requirements:
- Proven experience with Facebook and Google Ads
- Strong understanding of IT Course selling platform marketing
- Ability to create effective lead generation campaigns
- Proficiency in analyzing campaign performance and making necessary adjustments

Skills Needed:
- Digital Marketing
- Facebook Ads
- Google Ads
- B2C Marketing
- Data Analysis

Your main task will be to design and implement engaging ad campaigns across both platforms, optimizing for lead generation. Please provide examples of previous successful campaigns in your proposal.