Lead Generation Marketing Strategy

I'm in need of a marketing strategy that can help me generate more leads among the general public.

Key Points:
- The main goal of this strategy is to increase the number of leads and potential customers.
- The targeted audience for this strategy is the general public.
- I'm looking for a comprehensive plan that utilizes:
- Social media
- Email campaigns
- Search engines

The ideal candidate for this project should have:
- Experience in developing lead generation strategies
- Strong understanding of social media, email marketing and SEO
- Previous success in targetting a general audience

I'm looking forward to your proposals.