Lead Generation Ads Setup

I'm looking for an experienced digital marketer to set up Google Ads and Instagram Ads. The primary goal of these ads is to generate leads.

Key Requirements:
- Create compelling marketing materials and content from scratch, as I currently have none.
- Expertise in both Google Ads and Instagram Ads.

Ideal Skills Include:
- Proven track record in lead generation
- Strong copywriting and design skills
- Ability to analyze and optimize ad performance

Please provide examples of past work and a brief strategy overview.