B2C Lead Generation Ads Campaign

I'm looking for an experienced digital marketer to set up and manage a lead generation campaign on both Bing and Google.

Key requirements:
- Expertise in B2C marketing
- Proficient in Bing and Google Ads
- Proven track record of generating leads

I want to focus on generating leads people can convert. Please note, the goal is not just to boost website traffic or sales, but to specifically increase the number of potential customers reaching out to us.