Lead-Generating Video Ads (Webinar Funnel)

Job ID: 37782751

Budget: $30 – $250 USD

I'm seeking a skilled freelancer to launch a Facebook & Instagram video ad campaign focused on lead generation, specifically tailored for professionals, entrepreneurs, and aspirants aged 25–57. This campaign aims to expand our customer base by engaging our target audience with compelling video content that encourages them to learn more about our offerings and eventually converts them into leads by registering for a paid webinar of Rs 99.00

### Ideal Skills and Experience:
- Proficiency in Facebook and Instagram Ads Manager
- Experience in creating and optimizing video ad campaigns for lead generation
- Strong understanding of targeting professionals aged 25–57
- Ability to design high-conversion video content
- Knowledge in tracking and analyzing campaign performance to continuously improve results

### Campaign Objectives:
- Generate high-quality leads within the specified target audience
- Design engaging and persuasive video ads that communicate our brand's message effectively
- Implement retargeting strategies to capture interested audience segments
- Ensure maximum ROI through optimized ad spend and continuous campaign refinement

### Responsibilities:
- Develop a comprehensive Facebook video ad strategy tailored to our goals and target audience
- Create or source engaging video content that resonates with professionals 25-57
- Configure all technical aspects of the campaign, including targeting settings and conversion tracking
- Monitor and adjust the campaign in response to analytics and performance metrics

This campaign is pivotal to our growth strategy, and we're looking for someone who can bring both creative flair and data-driven decision-making to the table. If you have a track record of executing successful Facebook video ad campaigns with a focus on lead generation, we would love to hear from you.