Lead-Gen Meta Ads on FB/Instagram

The project centres on a lead-generation campaign that must run simultaneously on Facebook and Instagram through Meta Ads Manager. The goal is simple and measurable: deliver a steady flow of qualified leads while keeping the cost per lead as low as possible.

You will take the campaign from strategy to launch and continuous optimisation. I will provide brand guidelines, existing creative assets, and the target persona; everything else—from audience research to bid strategy and daily tweaks—sits with you. A strong track record of Meta lead ads is therefore essential, so please describe the most relevant experience you have and the results you achieved. No lengthy proposals are needed; performance stories speak louder.

Deliverables
• Audience research summary and recommended targeting setup
• Campaign build inside my Business Manager, including ad copy, creative placements, lead form or conversion-optimised flow
• Pixel/Conversion API check to ensure tracking accuracy
• Daily monitoring for the first week, then optimisation and clear weekly performance reports (CPL, CTR, spend, and next-step actions)

Acceptance criteria
• Campaign live on both platforms within three days of project start
• Tracking verified and reporting dashboards shared
• First ten leads delivered and CPL benchmark established within the first seven days

If this aligns with your experience, share a concise overview of similar lead campaigns you’ve managed and the outcomes you delivered.