Lead-Focused Google & Facebook Ads -- 2
Budget: ₹1,500 – ₹12,500 INR
I want to roll out a national-level campaign designed purely to generate qualified leads and drive direct sales. The plan is to run tightly structured Google Ads alongside Facebook Ads, with consistent messaging and conversion tracking that lets me see exactly which channel, keyword, or audience segment is paying off.
What I need from you:
• Campaign build-out on both platforms, including ad groups, targeting, budgets, and compelling copy/creative.
• Proper pixel, tag, and conversion action setup so every result is traceable.
• Ongoing optimisation (bid adjustments, negative keywords, creative refresh) aimed at lowering cost-per-lead while scaling volume.
• Clear weekly reporting that highlights spend, leads, CPL, and next-step recommendations.
The audience is national, so localisation isn’t as critical as segmenting by intent and look-alike behaviours. If you see an advantage in layering additional placements such as Instagram later, note it in your plan—I’m open to anything that demonstrably lifts conversions.
I’ll supply brand guidelines, landing pages, and any first-party data you need; you bring the strategy, platform know-how, and performance mindset.
What I need from you:
• Campaign build-out on both platforms, including ad groups, targeting, budgets, and compelling copy/creative.
• Proper pixel, tag, and conversion action setup so every result is traceable.
• Ongoing optimisation (bid adjustments, negative keywords, creative refresh) aimed at lowering cost-per-lead while scaling volume.
• Clear weekly reporting that highlights spend, leads, CPL, and next-step recommendations.
The audience is national, so localisation isn’t as critical as segmenting by intent and look-alike behaviours. If you see an advantage in layering additional placements such as Instagram later, note it in your plan—I’m open to anything that demonstrably lifts conversions.
I’ll supply brand guidelines, landing pages, and any first-party data you need; you bring the strategy, platform know-how, and performance mindset.