Lead-Driven Social Media Marketing Campaign
Budget: ₹1,500 – ₹12,500 INR
We are looking for a highly skilled, results-driven Social Media Marketing Expert or Agency to manage and scale our social media presence, generate qualified leads, increase brand awareness, and drive direct sales.
Our brand operates in the baby care and wellness space, and we are seeking a long-term partner who can take complete ownership of social media growth across multiple platforms.
Platforms to Manage
Daily posting and engagement across:
Facebook
Instagram
YouTube
Pinterest
X (Twitter)
LinkedIn
Scope of Work
We require daily content creation, publishing, optimization, and performance monitoring across all six platforms.
The ideal candidate should be capable of managing the entire social media funnel, including:
Content strategy and planning
Graphic design and infographic creation
Reels and short-form video creation
Story creation and daily Story management
Post scheduling and publishing
Community engagement and audience growth
Paid advertising and retargeting
Lead generation and sales campaigns
Performance tracking and optimization
Content Requirements
Daily Posting Across 6 Platforms
Minimum monthly deliverables:
30 Social Media Posts
30 Reels / Shorts Videos
60+ Instagram & Facebook Stories
15–20 Infographics
Product-focused promotional creatives
Educational and parenting-focused content
User-generated content (UGC) concepts
Trending content opportunities
Festival and seasonal campaign creatives
Advertising & Growth Responsibilities
Facebook & Instagram Ads Management
Audience targeting and retargeting
A/B testing of creatives, audiences, and landing pages
Lead generation campaigns
Conversion optimization
Influencer collaboration opportunities
Community-building initiatives
Sales-focused promotional campaigns
Reporting Requirements
Weekly and monthly reports covering:
Reach
Impressions
Engagement Rate
Follower Growth
Website Traffic
Leads Generated
Cost Per Lead (CPL)
Return on Ad Spend (ROAS)
Sales Attributed to Social Media
Recommendations for Improvement
Required Skills
Meta Business Suite
Meta Ads Manager
Pinterest Ads
YouTube Shorts Optimization
Canva / Adobe Creative Suite
CapCut / Video Editing Tools
Hootsuite, Buffer, Later, or equivalent
Social Media Analytics & Reporting
E-commerce and D2C Marketing Experience
Our brand operates in the baby care and wellness space, and we are seeking a long-term partner who can take complete ownership of social media growth across multiple platforms.
Platforms to Manage
Daily posting and engagement across:
YouTube
X (Twitter)
Scope of Work
We require daily content creation, publishing, optimization, and performance monitoring across all six platforms.
The ideal candidate should be capable of managing the entire social media funnel, including:
Content strategy and planning
Graphic design and infographic creation
Reels and short-form video creation
Story creation and daily Story management
Post scheduling and publishing
Community engagement and audience growth
Paid advertising and retargeting
Lead generation and sales campaigns
Performance tracking and optimization
Content Requirements
Daily Posting Across 6 Platforms
Minimum monthly deliverables:
30 Social Media Posts
30 Reels / Shorts Videos
60+ Instagram & Facebook Stories
15–20 Infographics
Product-focused promotional creatives
Educational and parenting-focused content
User-generated content (UGC) concepts
Trending content opportunities
Festival and seasonal campaign creatives
Advertising & Growth Responsibilities
Facebook & Instagram Ads Management
Audience targeting and retargeting
A/B testing of creatives, audiences, and landing pages
Lead generation campaigns
Conversion optimization
Influencer collaboration opportunities
Community-building initiatives
Sales-focused promotional campaigns
Reporting Requirements
Weekly and monthly reports covering:
Reach
Impressions
Engagement Rate
Follower Growth
Website Traffic
Leads Generated
Cost Per Lead (CPL)
Return on Ad Spend (ROAS)
Sales Attributed to Social Media
Recommendations for Improvement
Required Skills
Meta Business Suite
Meta Ads Manager
Pinterest Ads
YouTube Shorts Optimization
Canva / Adobe Creative Suite
CapCut / Video Editing Tools
Hootsuite, Buffer, Later, or equivalent
Social Media Analytics & Reporting
E-commerce and D2C Marketing Experience