Lead Digital Marketing Strategist Needed to Build West Africa’s #1 Offshore & Maritime Training Brand
Budget: $10 – $100 USD
Lead Digital Marketing Strategist Needed to Build West Africa’s #1 Offshore & Maritime Training Brand
*Project Description:*
We are a Ghana-based *offshore, maritime, and heavy equipment training center + marketing strategy hub* backed by a major industry partnership. Our mission: *Become the #1 go-to training and certification center in West Africa* for offshore, maritime, and industrial services.
We need a *top-tier Digital Marketing Manager/Team* to own our entire online presence and make us the first name companies and students think of across West Africa.
This is NOT just posting on social media. This is building a brand and lead engine.
*Your Mission:*
Make us the most trusted, visible, and enrolled-with training provider in Ghana, Nigeria, Ivory Coast, Senegal, and across West Africa.
*Scope of Work:*
1. *Brand Strategy & Positioning*
- Position us as the #1 authority for offshore/maritime/heavy equipment training in West Africa
- Develop messaging around partnership credibility, safety standards, and job placement
2. *Multi-Platform Growth & Management*
- *LinkedIn*: B2B lead gen. Target HR, HSE, and Procurement managers in oil/gas, shipping, logistics companies across West Africa
- *Facebook + Instagram*: Student recruitment, program showcases, graduate success stories, reels
- *Google*: SEO + Google Business Profile for keywords like "offshore training West Africa", "OPITO approved courses Ghana", "maritime training"
- *YouTube*: Long-form training highlights, testimonials, facility tours
- *TikTok*: Short behind-the-scenes training content
- *Jiji + Industry Directories*: List courses and corporate services
3. *Content & Campaigns*
- 4-5 high-value posts per week. We provide photos/videos of facilities and training
- Monthly campaign: "Why train with us", "Partner spotlight", "Graduate to Job" stories
- Email + WhatsApp nurture sequences for leads
4. *Lead Generation & Paid Ads*
- Meta Ads, LinkedIn Ads, Google Ads targeting students + corporate clients
- Funnels to capture inquiries, course bookings, and corporate contracts
- Track cost per lead and cost per enrollment
5. *PR & Authority Building*
- Get us featured in industry blogs, LinkedIn articles, and maritime forums
- Manage reviews and testimonials to build trust
6. *Reporting*
- Weekly updates + Monthly dashboard: reach, leads, enrollments, ad ROI, market insights
*Who You Are:*
- You’ve scaled a training, education, or B2B industrial brand before
- You understand how to market to BOTH students and corporate clients
- You have case studies with real numbers: leads, enrollments, revenue
- You think strategy first, not just "posting"
- Excellent English. West Africa/Africa market experience is a huge plus
- Can start ASAP and commit long-term
*What We Provide:*
- Full access to training facility for content
- Support from industry partnership for credibility and testimonials
- Brand assets, budget for ads
- Fast decisions and long-term growth opportunity
*Budget:*
We are investing to win. Send your:
1. *Monthly retainer* proposal
2. *Ad management fee*
3. *Your 60-day plan* to make us #1 in West Africa
*How To Apply - Read Carefully:*
To be considered, please send:
1. *2 case studies* where you made a training or B2B company #1 in their region
2. *Your 30-60-90 day strategy* in 5 bullet points for us
3. *Your monthly rate* + what’s included
We will only reply to applications that follow this format.
*Location*: Accra, Ghana. Remote OK.
*Project Description:*
We are a Ghana-based *offshore, maritime, and heavy equipment training center + marketing strategy hub* backed by a major industry partnership. Our mission: *Become the #1 go-to training and certification center in West Africa* for offshore, maritime, and industrial services.
We need a *top-tier Digital Marketing Manager/Team* to own our entire online presence and make us the first name companies and students think of across West Africa.
This is NOT just posting on social media. This is building a brand and lead engine.
*Your Mission:*
Make us the most trusted, visible, and enrolled-with training provider in Ghana, Nigeria, Ivory Coast, Senegal, and across West Africa.
*Scope of Work:*
1. *Brand Strategy & Positioning*
- Position us as the #1 authority for offshore/maritime/heavy equipment training in West Africa
- Develop messaging around partnership credibility, safety standards, and job placement
2. *Multi-Platform Growth & Management*
- *LinkedIn*: B2B lead gen. Target HR, HSE, and Procurement managers in oil/gas, shipping, logistics companies across West Africa
- *Facebook + Instagram*: Student recruitment, program showcases, graduate success stories, reels
- *Google*: SEO + Google Business Profile for keywords like "offshore training West Africa", "OPITO approved courses Ghana", "maritime training"
- *YouTube*: Long-form training highlights, testimonials, facility tours
- *TikTok*: Short behind-the-scenes training content
- *Jiji + Industry Directories*: List courses and corporate services
3. *Content & Campaigns*
- 4-5 high-value posts per week. We provide photos/videos of facilities and training
- Monthly campaign: "Why train with us", "Partner spotlight", "Graduate to Job" stories
- Email + WhatsApp nurture sequences for leads
4. *Lead Generation & Paid Ads*
- Meta Ads, LinkedIn Ads, Google Ads targeting students + corporate clients
- Funnels to capture inquiries, course bookings, and corporate contracts
- Track cost per lead and cost per enrollment
5. *PR & Authority Building*
- Get us featured in industry blogs, LinkedIn articles, and maritime forums
- Manage reviews and testimonials to build trust
6. *Reporting*
- Weekly updates + Monthly dashboard: reach, leads, enrollments, ad ROI, market insights
*Who You Are:*
- You’ve scaled a training, education, or B2B industrial brand before
- You understand how to market to BOTH students and corporate clients
- You have case studies with real numbers: leads, enrollments, revenue
- You think strategy first, not just "posting"
- Excellent English. West Africa/Africa market experience is a huge plus
- Can start ASAP and commit long-term
*What We Provide:*
- Full access to training facility for content
- Support from industry partnership for credibility and testimonials
- Brand assets, budget for ads
- Fast decisions and long-term growth opportunity
*Budget:*
We are investing to win. Send your:
1. *Monthly retainer* proposal
2. *Ad management fee*
3. *Your 60-day plan* to make us #1 in West Africa
*How To Apply - Read Carefully:*
To be considered, please send:
1. *2 case studies* where you made a training or B2B company #1 in their region
2. *Your 30-60-90 day strategy* in 5 bullet points for us
3. *Your monthly rate* + what’s included
We will only reply to applications that follow this format.
*Location*: Accra, Ghana. Remote OK.