International Marketing 2.000k words on a PPT - Harvard referencing
Budget: €30 – €250 EUR
Assume the role of an International Marketing Consultant preparing a presentation for a prospective client:
N.B.: You must base your report on a client organization and international market as a company that imports medical equipment (multi-patient monitors) from China into Malta:-
The management of the selected client organization has the ambition to extend a target market. You have met with the client and discussed some of the key Marketing tasks that need to be managed at this initial market entry stage. Following the briefing meeting, the client has asked you to prepare a presentation detailing and illustrating the approaches you recommend that they should undertake in their chosen international market, covering the following scope of International Marketing Management:
Area One: Screening the foreign market is essential for long-term economic sustainability. Apply and explain the international market screening process with the influencing factors for your company’s choice of the target market to enter.
Area Two: Recommend the most suitable communication process by applying an appropriate model of the international communication process.
Area Three: Social media is quickly coming the main digital vehicle for carrying the messages to the target audience. Using the Dave Chaffey (2004) 6C model explain how social media can be a pull and push media in your international market. Area Four Explore and discuss how your firm should customise their local product to the needs of the target market and discuss the extent of standardisation and customisation Social media is quickly coming the main digital vehicle for carrying the messages to the target audience. Using the Dave Chaffey (2004) 6C model explain how social media can be a pull and push media in your international market.
Area Four Explore and discuss how your firm should customise their local product to the needs of the target market and discuss the extent of standardisation and customisation
15 Slides on PowerPoint Presentation (up to 2000 words) Supporting Notes per Slide – Total of 2000 Words for the 15 slides
Please notice that the 2,000 words must be written down in Notes and not in the slides, the slides should be brief and attractive.
N.B.: You must base your report on a client organization and international market as a company that imports medical equipment (multi-patient monitors) from China into Malta:-
The management of the selected client organization has the ambition to extend a target market. You have met with the client and discussed some of the key Marketing tasks that need to be managed at this initial market entry stage. Following the briefing meeting, the client has asked you to prepare a presentation detailing and illustrating the approaches you recommend that they should undertake in their chosen international market, covering the following scope of International Marketing Management:
Area One: Screening the foreign market is essential for long-term economic sustainability. Apply and explain the international market screening process with the influencing factors for your company’s choice of the target market to enter.
Area Two: Recommend the most suitable communication process by applying an appropriate model of the international communication process.
Area Three: Social media is quickly coming the main digital vehicle for carrying the messages to the target audience. Using the Dave Chaffey (2004) 6C model explain how social media can be a pull and push media in your international market. Area Four Explore and discuss how your firm should customise their local product to the needs of the target market and discuss the extent of standardisation and customisation Social media is quickly coming the main digital vehicle for carrying the messages to the target audience. Using the Dave Chaffey (2004) 6C model explain how social media can be a pull and push media in your international market.
Area Four Explore and discuss how your firm should customise their local product to the needs of the target market and discuss the extent of standardisation and customisation
15 Slides on PowerPoint Presentation (up to 2000 words) Supporting Notes per Slide – Total of 2000 Words for the 15 slides
Please notice that the 2,000 words must be written down in Notes and not in the slides, the slides should be brief and attractive.